Digital Campaign Specialist

WPP is a leading company that integrates media intelligence and data solutions with creativity and strategic counsel. They are seeking a detail-oriented Digital Campaign Specialist to execute cross-channel marketing campaigns for clients using CRM platforms. The role involves managing workflows, resolving campaign errors, and collaborating with internal teams to drive impactful results.ResponsibilitiesImplementing cross-channel marketing campaigns using leading CRM platforms (Salesforce Marketing Cloud)Managing workflows and segmentation implementation within the CRMInvestigating and resolving campaign errorsProviding input on campaign metrics and performanceParticipating in daily and weekly meetings with cross-functional teams to ensure consistency in deliverables and alignment on project goalsSkillsStrong understanding of digital marketing principlesExperience with CRM platformsExcellent organizational and time management skillsAbility to manage multiple tasks simultaneouslyEffective collaboration with cross-functional teamsClear communication skillsKnowledge of segmentation, implementation and execution of digital marketing campaignsPostsecondary education in Marketing, Computer Science or related fieldExcellent communication, organizational and time management skillsExperience with HTML, CSS, or digital communicationProactive problem-solving mindset; always seeking opportunities to technically optimize, automate, and help with developing MarTech solutionsExperience with Salesforce Marketing Cloud or Adobe CampaignCompleted certification (or interest in obtaining certification) in Salesforce Marketing Cloud (SFMC) or Adobe CampaignBenefitsOpportunity to kickstart your career in digital marketing.Experience working with global teams and world-renowned brands.Chance to get certified in world-leading marketing tools.Opportunities to work with industry-leading experts and a diverse group of talented marketing and technology professionals.Fun and exciting social events where you can connect with your team!Company OverviewWe are a diverse, global team representing over 55 nationalities, all united by our passion for helping brands humanize the relationship between brand and consumer. It was founded in undefined, and is headquartered in Copenhagen, DK, with a workforce of 501-1000 employees. Its website is https://vml-map.com/.



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