Demand Generation & Campaign Manager, Operations - Shaping the Future of B2B Delivery Solutions at Walmart GoLocal
Join the Revolution in B2B Delivery Solutions
Walmart GoLocal is on a mission to empower businesses with cutting-edge, white-label delivery services, backed by the industry-leading capabilities that power Walmart's customer deliveries. As a B2B business within the Walmart portfolio, we're already one of the top platforms in the local delivery solutions space, and we're looking to aggressively drive scale. If you're a marketer with a passion for innovation, autonomy, and fun, and you're looking for a high-impact role where you can shape the strategy and lead the execution of campaigns, we've got the perfect opportunity for you.
About the Role
We're seeking an experienced Demand Generation & Campaign Manager to join our Operations team as an individual contributor. As a critical member of our marketing team, you'll be responsible for strategic planning and executing demand generation campaigns for enterprise and mid-market audiences. Your goal will be to attract and track new leads, generate awareness, and drive interest for our offerings.
Key Responsibilities
Strategically plan and execute demand generation campaigns across multiple channels, including email, organic website traffic, paid search, paid social, content syndication, display advertising, and direct mail.
Develop and manage omni-channel strategies to drive sales pipeline growth and optimize campaign performance across a suite of KPIs (such as website visits, engagement, net new leads, MQLs, pipeline, etc.).
Own and manage LinkedIn Campaign Manager and serve as admin for ZoomInfo Marketing OS.
Incorporate a holistic view of digital programs, including SEM, organic social, syndication, nurture, display, retargeting, and creation of inbound web experiences.
Collaborate cross-functionally with the creative team, performance marketing managers, lifecycle marketing manager, customer success, sales team, and data analysts to execute and optimize campaigns.
Analyze campaign results and report performance to business stakeholders on a monthly cadence, providing insights and recommendations to the broader team.
What We Look For
Essential Qualifications
Bachelor's degree in Business Administration, Engineering, Operations, or related field.
2+ years of experience in operations, project management, or related area (or 4+ years of experience in lieu of a degree).
Preferred Qualifications
5+ years of relevant experience in demand generation, campaign management, or a related field.
Experience with Salesforce, Adobe Analytics, LinkedIn Campaign Manager, Meta Campaign Manager, ZoomInfo, and Google & Microsoft search platforms (not all required).
Ownership mindset around end-to-end campaign management.
Strong written communication and presentation skills.
Track record of developing and managing omni-channel growth strategies in a B2B setting.
Digital marketing and traditional/offline media experience.
Strong project management and organization skills.
Experience in retail, supply chain, or last-mile delivery is an added plus.
Skills and Competencies
To succeed in this role, you'll need to possess a unique blend of skills and competencies, including:
Strategic thinking and planning.
Creative problem-solving and campaign execution.
Data analysis and insights-driven decision-making.
Collaboration and cross-functional teamwork.
Strong communication and presentation skills.
Adaptability and entrepreneurial drive in a fast-paced environment.
Career Growth Opportunities and Learning Benefits
At Walmart GoLocal, we're committed to helping our associates grow and develop their skills. As a Demand Generation & Campaign Manager, you'll have the opportunity to:
Develop and execute high-impact demand generation campaigns.
Collaborate with cross-functional teams to drive business results.
Stay up-to-date with the latest trends and best practices in B2B marketing.
Participate in ongoing training and development programs.
Work Environment and Company Culture
We're a remote-friendly team with a state-of-the-art and comfortable workspace. Our company culture is built around:
Innovation and entrepreneurial spirit.
Collaboration and teamwork.
Diversity, equity, and inclusion.
Continuous learning and development.
Compensation, Perks, and Benefits
We offer competitive pay, performance-based incentive awards, and a range of benefits to support your well-being and financial security, including:
Medical, vision, and dental coverage.
401(k), stock purchase, and company-paid life insurance.
PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.
Short-term and long-term disability.
Company discounts.
Military Leave Pay.
Adoption and surrogacy expense reimbursement.
Live Better U, a Walmart-paid education benefit program.
The annual salary range for this position is $70,000.00-$130,000.00, with additional compensation including annual or quarterly performance incentives.
Join Our Team
If you're a motivated and experienced marketer looking for a high-impact role where you can shape the strategy and lead the execution of campaigns, we want to hear from you. Apply today and let's build the future together!
Don't miss this opportunity to join the revolution in B2B delivery solutions. Apply now and become a part of our dynamic team!
Apply Now
Walmart GoLocal is on a mission to empower businesses with cutting-edge, white-label delivery services, backed by the industry-leading capabilities that power Walmart's customer deliveries. As a B2B business within the Walmart portfolio, we're already one of the top platforms in the local delivery solutions space, and we're looking to aggressively drive scale. If you're a marketer with a passion for innovation, autonomy, and fun, and you're looking for a high-impact role where you can shape the strategy and lead the execution of campaigns, we've got the perfect opportunity for you.
About the Role
We're seeking an experienced Demand Generation & Campaign Manager to join our Operations team as an individual contributor. As a critical member of our marketing team, you'll be responsible for strategic planning and executing demand generation campaigns for enterprise and mid-market audiences. Your goal will be to attract and track new leads, generate awareness, and drive interest for our offerings.
Key Responsibilities
Strategically plan and execute demand generation campaigns across multiple channels, including email, organic website traffic, paid search, paid social, content syndication, display advertising, and direct mail.
Develop and manage omni-channel strategies to drive sales pipeline growth and optimize campaign performance across a suite of KPIs (such as website visits, engagement, net new leads, MQLs, pipeline, etc.).
Own and manage LinkedIn Campaign Manager and serve as admin for ZoomInfo Marketing OS.
Incorporate a holistic view of digital programs, including SEM, organic social, syndication, nurture, display, retargeting, and creation of inbound web experiences.
Collaborate cross-functionally with the creative team, performance marketing managers, lifecycle marketing manager, customer success, sales team, and data analysts to execute and optimize campaigns.
Analyze campaign results and report performance to business stakeholders on a monthly cadence, providing insights and recommendations to the broader team.
What We Look For
Essential Qualifications
Bachelor's degree in Business Administration, Engineering, Operations, or related field.
2+ years of experience in operations, project management, or related area (or 4+ years of experience in lieu of a degree).
Preferred Qualifications
5+ years of relevant experience in demand generation, campaign management, or a related field.
Experience with Salesforce, Adobe Analytics, LinkedIn Campaign Manager, Meta Campaign Manager, ZoomInfo, and Google & Microsoft search platforms (not all required).
Ownership mindset around end-to-end campaign management.
Strong written communication and presentation skills.
Track record of developing and managing omni-channel growth strategies in a B2B setting.
Digital marketing and traditional/offline media experience.
Strong project management and organization skills.
Experience in retail, supply chain, or last-mile delivery is an added plus.
Skills and Competencies
To succeed in this role, you'll need to possess a unique blend of skills and competencies, including:
Strategic thinking and planning.
Creative problem-solving and campaign execution.
Data analysis and insights-driven decision-making.
Collaboration and cross-functional teamwork.
Strong communication and presentation skills.
Adaptability and entrepreneurial drive in a fast-paced environment.
Career Growth Opportunities and Learning Benefits
At Walmart GoLocal, we're committed to helping our associates grow and develop their skills. As a Demand Generation & Campaign Manager, you'll have the opportunity to:
Develop and execute high-impact demand generation campaigns.
Collaborate with cross-functional teams to drive business results.
Stay up-to-date with the latest trends and best practices in B2B marketing.
Participate in ongoing training and development programs.
Work Environment and Company Culture
We're a remote-friendly team with a state-of-the-art and comfortable workspace. Our company culture is built around:
Innovation and entrepreneurial spirit.
Collaboration and teamwork.
Diversity, equity, and inclusion.
Continuous learning and development.
Compensation, Perks, and Benefits
We offer competitive pay, performance-based incentive awards, and a range of benefits to support your well-being and financial security, including:
Medical, vision, and dental coverage.
401(k), stock purchase, and company-paid life insurance.
PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.
Short-term and long-term disability.
Company discounts.
Military Leave Pay.
Adoption and surrogacy expense reimbursement.
Live Better U, a Walmart-paid education benefit program.
The annual salary range for this position is $70,000.00-$130,000.00, with additional compensation including annual or quarterly performance incentives.
Join Our Team
If you're a motivated and experienced marketer looking for a high-impact role where you can shape the strategy and lead the execution of campaigns, we want to hear from you. Apply today and let's build the future together!
Don't miss this opportunity to join the revolution in B2B delivery solutions. Apply now and become a part of our dynamic team!
Apply Now