Data Analytics Manager - Marketing

Company Description:Alliance Animal Health is a fast-growing private equity backed, Veterinary Service Organization that operates as a majority owner and business partner to many veterinarian practices across the US. Our goal is to make it easier for our practices at every step by providing world-class business solutions like talent acquisition, marketing, human resources, finance, and operations, so that they can focus their energy on providing incredible care for animals. In fact, our Core Values are (quite literally) written with PETS in mind: Passion, Engagement, Trust and Service.  We want our doctor partners to choose what's best for their practice because they are the experts in medicine, while we customize the support, the co-ownership approach, and business solutions based on their goals. We pride ourselves on maintaining a culture of open communication and collaboration to deliver innovative solutions to advance today’s veterinary environment - without disrupting the medical autonomy and what makes each of our hospitals unique. Because at the end of the day, our central support team exists to serve our practices. So, if you’re excited about using your talents to make an impact on the health and wellness of pets - we’d love to talk with you! Job Description:Position SummaryThe Data Analytics Manager – Marketing is responsible for leading marketing analytics initiatives and delivering insights that drive client acquisition, engagement, and retention. Reporting to the Director of Data Analytics, this role partners closely with Marketing to translate complex data into actionable strategies and scalable reporting solutions.This position is ideal for a highly analytical and detail-oriented professional who excels at problem-solving and can translate complex data into clear, actionable insights. The ideal candidate is an effective communicator across both technical and non-technical audiences, demonstrates strong time management and the ability to manage multiple priorities, and thrives in a fast-paced, evolving environment with a high level of ownership and accountability.Qualifications:Key ResponsibilitiesData Analysis & ReportingAnalyze marketing data using SQL to develop clear, actionable insightsBuild and maintain Excel models and automated reporting solutionsDevelop and manage Tableau dashboards to visualize key performance metricsEnsure data accuracy through validation, cleansing, and quality checksCreate standardized and ad hoc reports to support business decisionsPresent insights, reports, and recommendations to leadershipMarketing Analytics & InsightsPartner with Marketing to evaluate performance across channels and campaignsIdentify opportunities to improve client acquisition, engagement, and retentionAnalyze marketing funnels and customer behavior to drive conversion and lifetime valueTranslate data findings into clear, strategic recommendationsChannel & Performance AnalysisEvaluate email and lifecycle marketing performance to improve targeting and engagementAnalyze SEO and website performance data (e.g., GA4, Search Console) to track traffic and user behaviorMonitor and optimize paid media performance across platforms to maximize ROI and efficiencyCross-Functional CollaborationWork closely with Marketing, Analytics, and other stakeholders to align on reporting and insightsSupport the development of executive-level presentations and materialsEnsure consistency and accuracy across all published reportsQualifications3+ years of experience in data analytics, preferably supporting marketing functionsAdvanced proficiency in SQL and ExcelExperience building dashboards in Tableau (or similar BI tools)Experience working with data warehouses such as Amazon Redshift (or similar)Strong understanding of digital marketing analytics (GA4, Google Ads, Meta Ads, etc.)Familiarity with marketing attribution, tracking frameworks (UTMs), and campaign measurementExperience analyzing client acquisition, retention, lifecycle, and paid media performanceExperience in a multi-site or multi-location business environment preferredAdditional Information:Additional information  Work EnvironmentRemote or hybrid (if NY based)Travel up to ~20% during active conversions and go-livesCompetitive compensation dependent on location and experience, with annual bonus potential. We also offer a robust set of medical, non-medical and retirement benefits that we encourage our employees to take advantage of. We want nothing more than to fuel your career goals, which is why we’ve created exclusive programs like Alliance Educates, Alliance Propel and Alliance Cares - to bring you financial, learning and wellness opportunities designed to enrich your growth.  WE ARE A DRUG-FREE & EQUAL OPPORTUNITY EMPLOYER.Company Policy Forbids Discrimination Because of Age, Color, Race, Religion, Sex, Disability, Marital Status, Sexual Orientation or National Origin. 

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