Data Analyst, Social Media & Video

Hearst Magazines is a global media company with a portfolio of over 30 iconic brands. They are seeking a Social Media & Video Analyst to transform data into insights that drive strategy, focusing on analyzing social media performance and optimizing content engagement.ResponsibilitiesAnalyze social media performance metrics to identify audience trends, content preferences, and platform behaviorsProvide actionable insights and strategic recommendations to enhance social media and video content performance and ROIBuild and maintain clear, digestible dashboards and trackers to support editorial and leadership teamsDeliver regular reports on social and video performance, including engagement, growth, conversion, and content KPIsUse analytics tools (e.g., Dash, ListenFirst, YouTube Analytics, Tubular) to track and benchmark performanceConduct competitive audits to evaluate our presence against industry benchmarks and peersCollaborate cross-functionally with editorial, audience, and marketing teams to provide data-driven content recommendationsStay up-to-date on platform updates, social media trends, and video consumption habits to inform strategySkillsExperience as a Social Media Analyst, Data Analyst, or similar role in a media or digital environmentProficiency in social media and video analytics tools (e.g., Google Analytics, Facebook Insights, Dash, ListenFirst, YouTube Analytics, Tubular)Strong analytical, critical thinking, and problem-solving skillsAbility to interpret large data sets and distill insights into clear narratives and visualizationsKnowledge of online marketing strategies, social platform best practices, and digital content ecosystemsExcellent verbal and written communication skills; experience presenting findings to stakeholdersCollaborative, curious, and detail-oriented approach to workBenefitsMedical, dental, and vision insurance from Day 1401(k) plan with a generous company matchCompany OverviewHearst Magazines is a Media Production house. It was founded in 2006, and is headquartered in West New York, New Jersey, USA, with a workforce of 1001-5000 employees. Its website is http://www.hearst.com/magazines.Company H1B SponsorshipHearst Magazines has a track record of offering H1B sponsorships, with 1 in 2024, 1 in 2023. Please note that this does not guarantee sponsorship for this specific role.



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