D2C Content Lead

82DASH is on a mission to help brands collect real, authentic content directly from their customers - turning everyday buyers into their most powerful marketing and growth channel. We're building a platform that helps brands collect customer-generated content, feedback, reviews, and drive repeat purchases through rewards and digital wallet experiences. We're now looking for a D2C Content Lead to own how brands use 82DASH to collect, manage, and activate customer content - from strategy to execution, and everything in between. Tasks Run onboarding for new D2C brands - get them from sign-up to their first live content collection campaign Work directly with brand founders and marketing leads to understand their content gaps and build collection strategies around them Design and launch post-purchase flows that turn buyers into content creators - photos, videos, reviews, testimonials Set up reward mechanics that incentivise customers to share content and come back - think loyalty cards, discount triggers, and wallet-based rewards Analyse what's working across brands, document the patterns, and turn them into repeatable playbooks other brands can follow Feed real brand feedback into the product team so what we build next is shaped by what merchants actually need Requirements Experience running or managing content for a D2C or ecommerce brand Strong understanding of customer-generated content - UGC, reviews, testimonials, and how to get more of itP roven ability to build content collection flows that actually convertSolid grasp of ecommerce growth - acquisition, retention, and repeat purchase Comfortable working with non-technical brand teams to get campaigns live Experience with rewards, loyalty, or incentivised engagement is a plus Clear communicator with a practical, outcome-focused approachIndependent and comfortable working in an early-stage environment Benefits Work directly with founders shaping product and growth from day one High ownership across both product and revenue Use real brand feedback to drive what gets built Be part of something early - and define how D2C brands collect and use customer content Send your CV and a short note on your experience with D2C content, customer-generated content, or ecommerce growth.