Customer Marketing Associate - Messaging

FanDuel is a premier mobile gaming company looking for a sharp Associate in Customer Messaging to enhance their customer communication across CRM channels. This role involves crafting compelling messages, analyzing performance data, and collaborating with various teams to ensure effective brand messaging.ResponsibilitiesCraft high-impact messages for all CRM channels that help reduce friction and build trust with customersApply FanDuel Predicts’ brand voice and messaging strategy consistently across all CRM touchpointsTranslate promotions, product updates, and key sporting and cultural moments into compelling customer-facing narrativesBring personalization strategies to life through messages that feel relevant, not templatedAnalyze performance data to identify messaging patterns that drive customer engagementPartner with Go-to-Market to ensure messaging aligns with broader brand and campaign narrativesWork closely with the Customer Marketing Experimentation team to ideate on and integrate learnings from messaging testsCoordinate with CRM Ops to bring campaigns to life from brief through executionCollaborate with stakeholders to understand business objectives and translate them into customer-first messagesSkills1-2 years of experience in copywriting, CRM, content marketing, or a related fieldAn avid sports fan with a pulse on culture, trends, and moments that matter to our customersCuriosity about what motivates customer behavior and eager to test, learn, and iterateOrganized, detail-oriented, and able to manage multiple workstreams at onceA strong writer who is comfortable working within constraints – especially short-form, performance-driven copyFamiliarity with A/B testing or experimentation conceptsStrong instincts around tone, voice, and audience relevanceAbility to turn insights into actionable copy recommendationsKnowledge of sports and/or experience working within a heavily regulated industry is a plusBenefitsHealth plans to choose from (some as low as $0 per paycheck)Programs for fertility and family planningMental health supportFitness benefitsGenerous paid time off (PTO & sick leave)Annual bonus and long-term incentive opportunities (based on performance)401k with up to a 5% matchCommuter benefitsPet insuranceMedical, vision, and dental insuranceLife insuranceDisability insuranceA 401(k) matching programPaid personal time off14 paid company holidaysPaid sick time in accordance with all applicable state and federal lawsCompany OverviewFanDuel is a gaming company that offers sportsbook, daily fantasy sports, horse racing, and online casino games. It was founded in 2007, and is headquartered in New York, New York, USA, with a workforce of 1001-5000 employees. Its website is http://www.fanduel.com.



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