Customer Insights Associate Director - Driving Business Growth through Data-Driven Strategies at blithequark

Unlock Your Potential as a Customer Insights Leader at blithequark At blithequark, we're not just about connecting people to what brings them joy; we're about empowering a community that thrives on innovation, creativity, and impact. Our team is a melting pot of diverse talents who share a common goal: to make a difference. As a Customer Insights Associate Director, you'll be at the forefront of understanding our brand's pulse and charting its course for success. If you're a data-driven storyteller with a passion for uncovering consumer insights that drive business decisions, we invite you to join our dynamic team. About the Role As a Customer Insights Associate Director at blithequark, you'll be responsible for leveraging your expertise in market research methodologies and data analysis to generate insights that shape our brand's messaging, reputation management, sponsorship strategy, and media relations efforts. You'll work closely with senior leaders to understand key business issues and use data-driven insights to inform brand experience strategies, messaging, and public relations. Key Responsibilities Partner with senior leaders to understand key business issues and use data-driven insights to inform brand experience strategies, messaging, and public relations. Design custom research in support of the Brand Measurement Trackers to yield actionable insights that will drive brand strategies. Guide research agency analytic teams to perform advanced analytics that provides deeper insights and uncovers opportunities for the brand, including driver and correlation analysis, perceptual maps. Lead a cross-functional team in preparing the Annual "State of the Brand" report that provides a holistic, enterprise-wide view of the health and strength of the blithequark brand. Manage research agency partners for custom research projects from scoping to delivery, with a focus on uncovering insights that enhance brand perception and inform strategic communications for public relations purposes. Partner with the sponsorship team to identify relevant activations around the fans' needs and passions and measure their impact on brand associations and brand health. Collaborate with the Corporate Social Responsibility team to conduct research and analysis that ensures our programs are meaningful, relevant, and impactful to society, and that they are implemented with excellence. Essential Qualifications To succeed in this role, you'll need to have: Eight or more years of relevant experience, demonstrated through one or a combination of work and/or military experience, or specialized training. Knowledge of media monitoring and analysis tools. Strong analytical and data interpretation skills. Excellent written and verbal communication skills. Ability to work independently and as part of a team. Preferred Qualifications While not mandatory, having one or more of the following qualifications will make you an even more competitive candidate: Designed small and large-scale research projects involving primary and secondary data collection. Proven experience in conducting market research for PR purposes. Analyzed data from multiple sources and provided insights and recommendations tailored to different functions and levels. Experience with marketing communications and mobile, digital, and social media platforms. Experience managing people and teams, either via direct reporting or influence. Experience with both Consumer and B2B audiences. What You'll Gain At blithequark, we're committed to helping you grow professionally and personally. As a Customer Insights Associate Director, you'll have the opportunity to: Develop your strategic thinking and business acumen skills. Work with cross-functional teams to drive business outcomes. Stay up-to-date with the latest market research methodologies and data analysis techniques. Enhance your leadership skills by managing research agency partners and cross-functional teams. Our Culture and Work Environment At blithequark, we pride ourselves on our collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. As a fully remote role with a hybrid work arrangement, you'll have the flexibility to work from home while still being connected to our team. You'll be required to work a minimum of eight assigned office days per month, which will be set by your manager. Compensation and Benefits We offer a comprehensive compensation package that includes a competitive salary, short-term incentives, and a range of benefits designed to support your well-being and career growth. Our benefits include: Health and wellness benefits. 401(k) Savings Plan and stock incentive programs. Paid time off, parental leave, adoption assistance, and tuition assistance. Award-winning total rewards package. The compensation range for this position is between $118,000.00 and $239,000.00 annually based on a full-time schedule. The salary will vary depending on your location and confirmed job-related skills and experience. Why Join blithequark? At blithequark, we're passionate about making a difference in the lives of our customers and our community. We're committed to creating a work environment that's inclusive, collaborative, and empowering. If you're a motivated and talented professional looking to drive business growth through data-driven strategies, we encourage you to apply for this exciting opportunity. We're proud to be an equal opportunity employer, celebrating our employees' differences and promoting a culture of diversity and inclusion. If you're ready to unlock your potential and join a team that's shaping the future, apply now to become our next Customer Insights Associate Director. Apply for this job