Customer Growth Marketing Manager (B2B, Post-Sale Lifecycle)

The Company Medely is a high-growth series-C technology start-up reimagining the future of healthcare work by providing an on-demand marketplace and workforce management tools. With the support of top-tier investors, Medely has quickly become a go-to platform for healthcare professionals to instantly access high-paying jobs with the freedom and flexibility to work when and where they want. As a fully remote team of sharp, collaborative, and entrepreneurial individuals, we are dedicated to redefining the way healthcare workers and facilities work together to provide for patients. We are looking for passionate and skilled professionals to join our team and help us take on tough challenges in this fast-expanding healthcare industry segment. Join us in our mission to transform the healthcare staffing industry and improve patient lives! The Role: We’re seeking a Customer Growth Marketing Manager to lead strategy and execution of post-sale lifecycle programs that activate, engage, retain, and expand our base of healthcare facility customers . This role is critical in driving adoption and long-term value across the customer lifecycle – from onboarding and product education to retention, reactivation, and expansion. Please note: This is not a demand gen / acquisition role. We already have a team focused on acquisition and lead gen. This role is focused on post-sale B2B customer growth . You’ll shape the end-to-end experience for facility users, build scalable lifecycle journeys, and partner cross-functionally across Sales, Account Management, Product, and Data to drive measurable growth. The Impact You’ll Make: Own and scale B2B post-sale lifecycle strategy across onboarding → activation → adoption → retention → expansion. Build segmented lifecycle journeys tailored to distinct facility personas (e.g., admins, schedulers, operators, power users). Leverage customer usage signals and engagement data to identify opportunities and improve lifecycle performance. Develop and optimize customer communications across channels including email, in-app messaging, direct mail, and other lifecycle touchpoints . Partner closely with Sales + Account Management to support post-sale nurturing, expansion, upsell/cross-sell, and reactivation initiatives. Design lifecycle programs built for a future product-led motion , including automated onboarding, milestone campaigns, and feature adoption journeys triggered by customer behavior. Conceptualize and manage incentive-based campaigns (e.g., limited-time offers, referral bonuses, usage rewards) to drive behaviors like first-time bookings, repeat usage, increased frequency, or feature adoption. Lead experimentation and optimization through A/B testing , hypothesis-driven iteration, and lifecycle roadmap planning. Establish lifecycle KPIs (activation/adoption/usage/retention/expansion) and regularly report results and insights to stakeholders. What Success Looks Like In this role, success is measured by customer outcomes – not just engagement metrics: Increased onboarding completion + time-to-value Higher feature adoption and repeat usage Lower churn / higher retention Increased expansion (upsell/cross-sell) signals and revenue impact Stronger lifecycle segmentation and scalable journeys Who You Are: 5+ years of experience in lifecycle, retention, CRM, or customer growth marketing. 2+ years focused on B2B audiences and/or a sales-led customer motion (AM/CS partnership). Strong understanding of the post-sale B2B customer journey : onboarding, product adoption, retention, reactivation, and expansion. Experience building lifecycle journeys using behavioral/usage signals – not just time-based drip campaigns. Ability to translate customer + product insights into programs that drive measurable impact. Analytical, structured, and comfortable with testing and optimization. Excellent cross-functional partner – able to collaborate with Product, Sales, AM/CS, and Data. What Sets You Apart Experience in start-up, healthcare, staffing, marketplaces, or workflow-heavy B2B SaaS. Familiarity with facility operations / multi-user accounts. Experience supporting or transitioning toward a product-led growth (PLG) motion. Experience with lifecycle channels beyond email (in-app, direct mail, incentives/rewards). Why Medely: Benefits & Perks Competitive Compensation: Based on experience and performance Long-term Incentives: 401k Healthcare Benefits: Full suite of benefits including medical, dental, and vision insurance Flexibility: We believe that work/life balance is important, so we offer flexible and unlimited PTO Paid parental leave Purpose: Join a growing mission-oriented startup that is modernizing the healthcare industry nationally! Ownership: Drive meaningful business impact on a team you’ll help build and define! Remote: Work in a digital environment with all the tools to achieve your work as though you were in the office! We’re an equal opportunity employer to all. We interview and hire applicants of all backgrounds, orientations, expressions, and identities. Work location is flexible if approved by Medely. Medely does not accept unsolicited resumes from agencies. We consider any resume (CV) or biography received from an agency or outside recruiter without prior approval from a member of the Medely Human Resources or Recruiting team to be unsolicited and gratuitous, and such submissions will not be recognized by Medely for purposes of “ownership” of the candidate. We are an E-Verify company.