CRM Operations Associate

FanDuel is looking for a CRM Operations Associate to help execute their CRM communication strategy and marketing initiatives. The role involves leading individual CRM projects, collaborating on marketing campaigns, and optimizing customer engagement through data-driven insights.ResponsibilitiesLead and manage individual CRM projects from conception to completion, taking full accountability for project deliverables, timelines, and outcomesPartner with cross-functional stakeholders including product, engineering, and business teams to identify communication optimization opportunities and drive innovation initiatives that enhance communication strategies and effectivenessCollaborate with various stakeholders to build key marketing campaigns that drive customer engagement and high value actions, using data driven insights and a strong understanding of business prioritiesHelp define the customer marketing strategy & roadmap to achieve ambitious engagement, retention, and reactivation goals specific to playersDevelop communication personalization at scale across all marketing campaigns by leveraging data and our marketing tech stackSupport broader CRM calendar management and contribute to strategic planning and coordination of communications and campaignsContribute to planning and managing the customer proposition calendar to ensure the delivery of the right message, to the right customer, at the right timeAid in improving process efficiencies and customer journeys by executing automated & triggered marketing campaigns tailored to player behaviorsUtilize campaign, channel and client data to inform planning; clearly communicate key learnings, actionable insights, and recommend new optimization opportunities to leadershipContribute to QA efforts on all CRM channels to ensure all campaigns are accurate, render properly, adhere to channel best practices and provide our customers with the best journey experience possibleBecome a systems expert, cultivating extensive knowledge of our marketing tech systems. Aid in execution, creation, email coding, campaign setup, QA, deployment, channel optimization and reporting within the full CRM lifecycleSkills1-3 years of experience in email and/or mobile marketing, with experience creating and managing Casino or gaming campaigns from start to finishMeticulous attention to detail, outstanding organizational skills, strong project management capabilities, and ability to multi-task and prioritize multiple initiatives simultaneouslyExperience running and analyzing marketing campaigns, timelines and deployment in a robust gaming business environmentExcellent team player with strong collaborative skills and the ability to work cross-functionally, a self-starter and a quick learner with strategic thinking abilitiesStrong analytical skills using data to tackle Casino-specific problems and drive communication optimization initiativesStrong understanding of HTML and CSS with advanced technical capabilitiesComfortable with querying and logic (SQL knowledge a plus) for data analysisHas a positive attitude and loves opportunities to collaborate with others and drive innovationWilling to work nontraditional hours, including weekends and evening shifts to support operationsBachelor's Degree preferredKnowledge and experience of data and marketing functionality of at least one email service provider (experience with Braze, Xtremepush, and/or Movable Ink strongly preferred)Knowledge of Photoshop preferredAdvanced understanding of marketing communications metrics and player engagement patternsBenefitsMedical, vision, and dental insuranceLife insuranceDisability insuranceA 401(k) matching programPaid personal time off14 paid company holidaysPaid sick time in accordance with all applicable state and federal lawsCompany OverviewFanDuel is a gaming company that offers sportsbook, daily fantasy sports, horse racing, and online casino games. It was founded in 2007, and is headquartered in New York, New York, USA, with a workforce of 1001-5000 employees. Its website is http://www.fanduel.com.



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