CRM & Email Marketing Specialist, Brendan Vacations
About the positionThe CRM & Email Marketing Specialist for Brendan Vacations will play a key role in nurturing customer relationships and driving engagement through personalized, data-driven email and CRM campaigns. This role supports the strategy, execution, and optimization of customer journeys — inspiring travelers to discover Ireland and Scotland while maximizing conversion, loyalty, and repeat travel. Responsibilities • Build, test, and deploy email campaigns, journeys, and newsletters across B2C and B2B audiences using TTC’s CRM and Marketing Cloud platforms.• Execute campaign briefs aligned with seasonal offers, product launches, and content storytelling. • Ensure emails are on-brand, visually engaging, mobile-optimized, and technically sound across devices and inboxes. • Support the Marketing Manager in developing audience segmentation, targeting, and personalization strategies to increase engagement and conversion. • Collaborate with the marketing team to develop compelling subject lines, CTAs, and content that reflect Brendan’s warm, Celtic tone. • Assist in building automated and triggered customer journeys (welcome, nurture, post-booking, reactivation, etc.) to drive engagement throughout the traveler lifecycle.• Maintain and update CRM data accuracy and segmentation criteria in collaboration with the global CRM and Data teams. • Leverage insights from customer behavior and campaign data to refine targeting, frequency, and content strategy. • Contribute to the evolution of a unified CRM strategy that deepens guest relationships and drives repeat travel. • Track key campaign metrics (open rate, CTR, conversion, unsubscribe, deliverability) and compile insights for continuous improvement. • Provide weekly and monthly performance reports with actionable recommendations.• Partner with analytics teams to link email performance with broader KPIs such as lead generation, sales, and retention. • Monitor A/B tests and report findings to optimize design, timing, and messaging. • Work closely with marketing team to ensure seamless campaign coordination and adherence to brand standards. • Align with the Brendan Vacations Marketing Content Specialist and Web Content Specialist to create consistent, cross-channel storytelling. • Collaborate with the Sales and Contact Center teams to deliver tailored communications supporting trade and advisor engagement.• Maintain close communication with Data Privacy and IT teams to ensure compliance with GDPR and CAN-SPAM regulations. Requirements • 2–4 years of CRM, email marketing, or digital communications experience, preferably in travel, tourism, or hospitality. • Proficiency with Salesforce Marketing Cloud required and Kaptio a plus. • Strong understanding of email automation, segmentation, and dynamic content best practices. • Familiarity with HTML and responsive design principles preferred. • Analytical mindset with ability to interpret campaign metrics and translate insights into action.• Excellent attention to detail, organizational skills, and ability to manage multiple projects simultaneously. • Collaborative team player with clear communication skills and creative problem-solving ability. • Passion for travel and an appreciation for Celtic destinations (Ireland and Scotland) strongly preferred. • Curious, data-driven, and motivated to create meaningful customer experiences that inspire connection and loyalty. Apply tot his job