CRM & Customer Lifecycle Manager

We’re here to make you feel sexy, empowered & UNSTOPPABLE. Founded in 1984, Tally Weijl has been on a crazy journey to celebrate fashion, independence, fun, love, & community for close to 40 years. Today we’re present in 35 markets with over 700+ stores, online presence, and 3m+ fans across social channels. Show us how #UNSTOPPABLE you are! CRM & Customer Lifecycle Manager Location: Basel or Remote ABOUT THE ROLE You have a deep understanding of marketing, a sharp analytical mindset and the drive to transform insights into action. You love exploring data, identifying patterns, segmenting audiences and designing personalised communication that converts. You think both strategically and operationally, and you thrive in fast-moving, cross-functional environments. You will be responsible for boosting customer activation, retention and lifetime value across all our channels — in-store, online and app. Managing and elevating our loyalty program will be a central part of your mission. WHAT YOU WILL DO • Build customer journeys based on behaviour, lifecycle stages and purchase intent • Create automated flows that increase repeat purchase, retention and reactivation • Collaborate closely with Digital Marketing, Retail and Merchandising to align messaging and offers • Measure performance and clearly present channel impact and insights to management • Manage app communication, push notifications, preference centres and consent management • Define monthly CRM calendars balancing promotional and brand-driven content • Maintain high standards of data quality and segmentation • Lead a continuous test-and-learn approach to optimise CRM performance • Benchmark CRM best practices and bring fresh, innovative ideas • Operate CRM platforms with confidence, ensuring both operational excellence and strategic evolution WHAT YOU BRING • Proven experience in CRM, lifecycle marketing or customer retention • Strong analytical skills and ability to convert data into actionable insights • Experience with loyalty programs, segmentation and automated flows • Solid understanding of omnichannel traffic drivers (stores + e-commerce) • Great communication and storytelling abilities • Structured, entrepreneurial and highly proactive mindset • Ability to balance hands-on execution with strategic thinking • Experience with CRM platforms (Salesforce, Emarsys, Klaviyo, etc.) is a plus • Curious, collaborative and constantly looking to improve WHY JOIN US We offer a creative, energetic and fast-paced environment where your ideas matter and your impact is visible. You will play a key role in shaping how millions of customers experience the TALLY brand. Would you like to be a part of our fashion story and become a member of the TALLY Family? Then share your talent with us and send your application now to Carlotta Actis Barone – [email protected] Apply tot his job