CRM & Marketing Manager

Great American Media is home to the family-friendly portfolio of brands Great American Family, Great American Faith & Living, and Great American Pure Flix. We are dedicated to our audience, and we believe that strong brands and high-quality programming create an unparalleled fan experience across the Great American Media portfolio.

We are seeking a growth-centric, excellence-focused CRM & Marketing Manager to join our team. Ideal candidates will be able to work onsite at our Texas Headquarters (Arlington, TX 76006), Arizona office (Scottsdale, AZ 85255), or New York Office (New York, NY 10019).

Job Purpose

The CRM & Marketing Manager assists Marketing leadership with various initiatives and is responsible for direct-to-consumer communication through email, SMS, and in-app technologies. This role encompasses the entire process from concept through delivery, including the creation and ongoing maintenance of contact lists and workflow automations. The role may assist with all brands in the Great American Media portfolio but will focus primarily on Great American Pure Flix.

The ideal candidate has outstanding written communication and copywriting skills, and is well-versed in email marketing, HTML design, email automation systems, and in-app communication best practices.

Duties and Responsibilities

• Maintain and optimize existing direct-to-consumer email strategies to guide prospects through the member journey, including support within each lifecycle stage.
• Design and build engaging emails that are visually appealing and optimized for various email clients.
• Utilize marketing automation tools to personalize email communications based on customer behavior and lifecycle stages.
• Collaborate, develop, and execute comprehensive direct-to-consumer communication strategies that align with overall brand objectives, driving traffic, engagement, and conversion across email, SMS, and in-app.
• Collaborate with internal Marketing leadership and external vendors to conceive, develop, and update personalized communications and strategies based on customer behavior and lifecycle stages.
• Collaborate cross-functionally with the Marketing, Product and Customer Support to ensure alignment and consistency of direct-to-consumer communication strategies, campaigns, and messaging across identified channels.
• Work across the organization to execute and maintain an email marketing strategy that supports marketing and broader company goals – consisting of marketing and transactional communications.
• Assist in briefing our internal creative design team, ensuring the timely delivery of engaging and on-brand assets.
• Project manage each email creative from concept, to request, and through the creative approval process.
• Monitor and report on key performance indicators (KPIs) to measure the effectiveness of direct-to-consumer communication initiatives, providing regular updates and actionable insights to stakeholders.
• Focus on results by forecasting, measuring, and reporting metrics on digital member communications projects.
• Exhibit a passion for direct-to-consumer communication and the email marketing profession by continually learning, understanding, and developing best practices and sharing that knowledge generously across the team.
• Exhibit passion for the streaming industry and share insights, competitor innovations, and trends broadly.
• Exhibit a passion for growth and marketing by assisting with various initiatives, such as blogs, etc.
• Other projects and responsibilities as assigned.

Qualifications

• Must be willing to work outside of standard business hours based on business needs (evenings, weekends, holidays, etc.).
• High school diploma or equivalent required.
• Bachelor’s degree in television, marketing, business, or related field preferred.
• 2+ years’ experience managing large-scale email marketing campaigns required.
• Hands-on email marketing platform experience, Braze and HubSpot are preferred.
• Working knowledge of HTML.
• Highly organized with strong project management skills.
• Strong written and interpersonal communication skills.
• Ability to analyze data and trends for continual improvement in marketing campaigns.
• Self-starter, passionate, committed with a high level of energy.
• Comfortable meeting deadlines and working in a fast-paced environment.

Direct Reports

• None.

Compensation, Benefits and Application Process

Competitive base salary commensurate with experience. We offer a comprehensive benefits package including:

• 401(k) retirement plan with employer match
• Employer paid medical, dental and vision insurance
• Employer paid STD and LTD
• Employer paid life insurance and AD&D plus voluntary supplemental options
• Pet Insurance
• Comprehensive paid time off – vacation, sick leave and holidays