Creator Manager - Los Angeles

Spotlight Media is a leading TikTok Shop Partner agency focused on scaling brands in social commerce. The Creator Manager will build and maintain relationships with creators, execute outreach campaigns, and oversee creator performance to drive growth for the company.ResponsibilitiesBuild and maintain deep, long-term relationships with TikTok Shop creators—becoming a trusted partner, not just a campaign managerExecute multi-channel creator outreach campaigns (email, SMS, DMs, platform-native messaging) to grow Spotlight Media’s creator networkEstablish Spotlight Media as a go-to partner for creators by consistently delivering value, opportunities, and performance insightsIdentify high-potential creators and actively cross-pollinate them across multiple Spotlight-managed brands over timeEnsure top creators feel prioritized, supported, and excited to work with Spotlight repeatedly—not one-offOwn end-to-end execution of creator and affiliate campaigns for clientsIdentify, vet, and recruit creators aligned with brand goals, aesthetics, and TikTok Shop performance potentialNegotiate deliverables, timelines, and expectations with creators while balancing performance and profitabilityCreate clear, conversion-focused creative briefs that help creators produce TikTok-native, sales-driven contentProvide hands-on coaching and feedback to improve hooks, storytelling, CTAs, and conversion performanceReview and approve content to ensure alignment with brand guidelines and TikTok Shop best practicesHelp creators improve performance by sharing insights, playbooks, and best practices across brandsSegment creators by performance, niche, and experience level to tailor opportunities and communicationCoordinate sampling programs, product drops, challenges, and incentives to drive creator activationFoster loyalty by making creators feel like insiders—not vendorsTrack creator performance, activation, GMV contribution, and engagement across brandsIdentify trends, breakout creators, and opportunities to deepen relationships or expand partnershipsShare insights with Account Managers, Brand Strategists, and leadership to inform broader growth strategySkills0–2 years of experience in creator partnerships, influencer marketing, community management, or a related field (internships count)Strong interest in TikTok, TikTok Shop, and the creator economy—bonus if you're already active on the platformExcellent communication and relationship-building skillsComfortable running outreach via email, SMS, DMs, and creator platformsHighly organized with experience using tools like Airtable, Notion, CRMs, or similar (or willingness to learn quickly)Data-curious mindset—you don't need to be an analyst, but you should care about what's working and whyMust be a US citizen or legally authorized to work in the United States for a period of no less than 3 yearsBenefitsHands-on training in TikTok Shop creator management from a team that’s scaled 50+ brands on the platformDirect mentorship from Spotlight leadershipReal ownership from day one—no busy work, no shadowing for monthsA clear growth path with scope, title, and comp that scale as you doA front-row seat to the fastest-growing channel in e-commerceCompany OverviewOfficial TikTok Shop Partner agency making TikTok Shop a reliable sales channel for 7+ figure ecom brands It was founded in 2022, and is headquartered in New York City, US, with a workforce of 2-10 employees. Its website is https://www.tryspotlight.co/.



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