Creator Community & Campaign Manager – TikTok Shop (Remote / LA or NYC)

About Spotlight Media Spotlight Media is a leading TikTok Shop Partner agency, scaling some of the most recognizable brands in the new age of social commerce. Unlike traditional agencies, we don’t believe in cookie-cutter playbooks - every strategy we craft is custom-built to unlock our clients’ full potential on TikTok Shop. As a TikTok Shop–only agency, our entire focus, from the initiatives we pursue to the talent we hire, is singularly dedicated to driving growth on the platform. We’ve guided brands through the full funnel - from launch to scaling into the millions in GMV and we’re just getting started. We believe the future of e-commerce is social. That’s why we’re building a team of high-agency individuals who thrive on ownership, autonomy, and speed. Spotlight is not just a place to execute campaigns - it’s a blank canvas where ambitious people can pioneer new initiatives, scale new business verticals, and design the next wave of commerce. Our culture is high-performing, entrepreneurial, and unapologetically ambitious. We’ve partnered with our own employees on new ventures, and we’re proud of our ethos of taking bold bets and doing the kind of work others only talk about. Join us, and you’ll have the trust, resources, and runway to redefine what’s possible for the world’s leading brands. About the Role We’re looking for a proactive, creator-focused Creator Community & Campaign Manager who thrives at the intersection of influencer management, community building, and performance marketing. In this role, you’ll be responsible for both building and nurturing TikTok Shop creator communities and executing creator-led campaigns for our retainer clients. You’ll identify and recruit creators, negotiate deliverables, guide content production, and ensure campaigns meet performance goals and drive measurable sales (GMV). You’ll work closely with creators to help them make high-performing TikTok Shop content—developing creative briefs, providing coaching and feedback, and sharing insights that improve hooks, storytelling, and conversions. Your goal is to help creators not just post, but perform. This role is ideal for someone who has deep experience managing influencer campaigns end-to-end, thrives in fast-paced environments, and wants to play a foundational role in shaping how top brands activate creators on TikTok Shop. You’ll have the freedom to experiment, the support of a world-class team, and the ability to see your work directly influence growth for major brands. Location Requirement: This will be a remote position with the possibility of hybrid. Spotlight Media has hubs in Los Angeles & New York City. Key Responsibilities Community Building & Growth • Design and execute strategies to grow TikTok Shop affiliate communities across Lark, Discord, and other platforms. • Lead affiliate onboarding campaigns, ensuring new affiliates feel welcomed and equipped to start driving sales. • Collaborate cross-functionally with Creator, Content, and Brand Strategy teams to align community initiatives with campaign goals—ensuring affiliates have access to timely product launches, incentives, and creative direction. • Develop and maintain community guidelines, resource hubs, and FAQ documents to streamline communication and reduce support friction. Community Engagement & Retention • Foster a loyal and engaged community through webinars, live events, AMAs, challenges, and reward programs. • Identify and nurture top-performing affiliates with incentives, exclusive access, and spotlight opportunities. • Track and analyze community health metrics (engagement rates, active contributors, retention, churn) and continuously optimize initiatives. • Act as the main point of contact for affiliates, ensuring they feel supported, heard, and motivated. Retainer Campaign Execution (Influencer Management) • Own end-to-end execution of influencer and affiliate retainer campaigns, ensuring all deliverables are met on time and within budget. • Identify, vet, and recruit creators that align with each brand’s aesthetic, goals, and TikTok performance potential. • Negotiate rates, deliverables, and timelines with creators while maintaining profitability and campaign quality. • Create clear, conversion-focused content briefs and guidelines that help creators produce high-quality TikTok videos optimized for sales. • Provide hands-on coaching and feedback to creators to improve storytelling, hooks, and calls-to-action that drive GMV. • Review and approve creator content to ensure it aligns with brand guidelines and TikTok-native performance principles. • Build long-term creator relationships, ensuring top performers feel supported and motivated to deliver results across multiple campaigns. • Partner closely with Account Managers and Brand Strategists to deliver best-in-class campaign execution and client satisfaction. Affiliate Incubation & Enablement • Design and lead repeatable incubation programs that help new or mid-tier affiliates scale their TikTok Shop performance, while generating insights that can be applied across brand partners. • Build creator tiers, segmenting communities by experience level, product focus, and performance. • Collaborate with data and brand teams to identify high-potential affiliates and provide them with playbooks, feedback, and performance support. • Coordinate sampling programs, webinars, and content challenges to boost affiliate adoption of key SKUs. Reporting & Insights • Report regularly on key metrics (community growth, affiliate activation rates, GMV contribution, engagement levels). • Identify trends, gaps, and opportunities within the affiliate ecosystem to inform future strategy. • Share insights with brand and campaign teams to improve product education, content strategies, and incentive models. Qualifications • 1–3 years of experience in influencer marketing, creator partnerships, or community management, ideally within e-commerce or social commerce. • Proven track record of managing influencer campaigns end-to-end—from sourcing and negotiation to briefing, reviewing, and delivery. • Strong understanding of TikTok Shop’s affiliate ecosystem and the creator economy. • Excellent communication and relationship management skills—able to build trust quickly with creators and clients alike. • Highly organized with experience in project management and reporting tools (e.g., Airtable, Notion, Google Sheets). • Familiarity with community and performance tools such as TikTok Shop backend, Lark analytics, Discord bots, and CRM systems is a plus. • Data-driven mindset with the ability to interpret engagement and performance metrics to guide decisions. • Creative, resourceful, and proactive—able to balance community needs with business objectives. • Comfortable building presentations, running webinars, and representing the company externally. What Success Looks Like Success in this role means building a thriving ecosystem of affiliates who feel empowered, informed, and inspired to drive results—while consistently executing creator campaigns that hit deliverables, drive sales, and strengthen brand relationships. Apply tot his job