Creative Strategist (Concepts + Voice)
About the position This is a pure-play ideation and conceptual role. You sit at the intersection of product innovation and cultural shifts. Your job is to turn clinical truths and human behaviors into brand-defining moments. The Concept: You dream up the launch that doesn't feel like a pitch, the collab that feels like a glitch in the matrix, and the social formats people actually choose to watch. The Voice: You don't just "write copy." You find the Hook. You write the three seconds of text that stop a thumb and the manifesto that makes our community feel seen. Responsibilities • Create the "What": From big campaign platforms to small, fast-moving social moments. • Find the Angle: Identify shifts in culture early and bring perspectives no one else in the room sees. • Turn Insight into Action: We don't care about generic "Gen Z" data. We care about human truths that can become tangible ideas. • Own the Spark: Bring ideas that are clear enough to execute immediately. You stay involved as they come to life to ensure the "soul" of the idea stays intact. Requirements • Generally 3–5+ years in advertising, copywriting, or content strategy, with a portfolio showcasing successful campaigns. • Strong knowledge of TikTok, Instagram, and Meta advertising platforms. • Proven ability to translate analytics into actionable creative improvements. • Excellent written and verbal skills, including the ability to present concepts clearly