Creative Strategist, Amazon
At BAD Marketing, we are looking for a highly creative and results-driven Amazon Creative Strategist to lead the visual direction for our Amazon clients. This role is pivotal in developing high-quality creative assets that drive engagement, conversions, and long-term brand success on Amazon.
Purpose:
To drive engagement and conversions on Amazon through innovative and brand-aligned creative assets.
Core Functions:
Ā Learn and understand each client's branding needs and guidelines during the onboarding process.
Ā Ensure all creative assets meet branding guidelines before implementation and deliverable approval.
Ā Conduct thorough quality assurance (QA) on all graphics to guarantee client satisfaction and adherence to guidelines.
Ā Stay updated on the latest Amazon trends and strategies to maintain a competitive edge.
Ā Lead and mentor the graphic design team on best practices for Amazon design and strategy.
Roles & Responsibilities:
Creative Leadership and Direction
Ā Lead and mentor the Graphic Design team to produce high-quality, visually appealing, and brand-aligned creative assets, including:
Ā Main Images, Product Images, A+ Content, Amazon Storefronts, Sponsored Brand & Video Creatives, and Amazon Posts.
Ā Maintain a deep understanding of Amazon design specifications and conversion-driving elements.
Quality Assurance (QA)
Ā Review and approve all creative deliverables to ensure they adhere to:
Ā Amazon's guidelines and specifications.
Ā Client branding and design standards.
Ā Key performance metrics (CTR, CVR, etc.) for optimized performance.
Ā Deliver high-quality assets that "wow" the client and elevate their Amazon presence.
Client Goal & Branding Alignment
Ā Partner with the Account Manager and SEO Strategist during onboarding to understand the client's brand, vision, and guidelines.
Ā Develop a creative strategy that aligns with client goals, and ensure this vision is communicated clearly to the internal team.
Ā Present the initial deliverables to clients, incorporating their feedback into future creative direction.
Stay Current with Amazon Strategies
Ā Regularly participate in Amazon forums, Facebook groups, Reddit, and explore successful seller strategies to stay updated on trends.
Ā Split-test and experiment with new tactics to continuously refine creative strategies.
Team Strategy and Knowledge Sharing
Ā Lead monthly Graphic Design knowledge-sharing sessions and contribute to the development of new SOPs.
Ā Train and educate the team on the latest Amazon creative tactics and best practices.
Client Performance Monitoring
Ā Regularly review client listings to ensure branding guidelines are followed and content is driving conversions.
Ā Provide feedback and guidance to the graphic design team to enhance the creative output and achieve key performance metrics.
Key Performance Indicators (KPIs):
Ā Click-Through-Rate (CTR) for creative assets Ā Target: 90% of listings achieving a higher CTR for their main image.
Ā Conversion Rate (CVR) improvement Ā Target: 90% of listings achieving a higher Conversion Rate.
Ā Internal Knowledge Sharing Ā Lead at least 1 knowledge-sharing session per month.
Ā Client Satisfaction Ā Ensure that all creative work meets client expectations and exceeds quality standards.
Qualifications:
Ā Experience:
Ā 3+ years of experience in creative strategy, design, and content production, with a strong focus on Amazon.
Ā Proven track record of driving conversion and engagement on Amazon through creative assets.
Ā Experience leading and mentoring a creative team to deliver high-performance content.
Ā Skills:
Ā Expertise in Amazon's design specifications, including A+ Content, product images, and storefronts.
Ā Proficiency with design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro).
Ā Strong knowledge of e-commerce conversion strategies and metrics (CTR, CVR).
Ā Exceptional attention to detail and quality assurance.
Ā Personal Attributes:
Ā Creative, strategic thinker with a passion for data-driven design.
Ā Excellent communication and leadership skills, with the ability to collaborate cross-functionally.
Ā Highly organized with a proactive mindset, capable of managing multiple projects in a fast-paced environment.
Apply Now
Purpose:
To drive engagement and conversions on Amazon through innovative and brand-aligned creative assets.
Core Functions:
Ā Learn and understand each client's branding needs and guidelines during the onboarding process.
Ā Ensure all creative assets meet branding guidelines before implementation and deliverable approval.
Ā Conduct thorough quality assurance (QA) on all graphics to guarantee client satisfaction and adherence to guidelines.
Ā Stay updated on the latest Amazon trends and strategies to maintain a competitive edge.
Ā Lead and mentor the graphic design team on best practices for Amazon design and strategy.
Roles & Responsibilities:
Creative Leadership and Direction
Ā Lead and mentor the Graphic Design team to produce high-quality, visually appealing, and brand-aligned creative assets, including:
Ā Main Images, Product Images, A+ Content, Amazon Storefronts, Sponsored Brand & Video Creatives, and Amazon Posts.
Ā Maintain a deep understanding of Amazon design specifications and conversion-driving elements.
Quality Assurance (QA)
Ā Review and approve all creative deliverables to ensure they adhere to:
Ā Amazon's guidelines and specifications.
Ā Client branding and design standards.
Ā Key performance metrics (CTR, CVR, etc.) for optimized performance.
Ā Deliver high-quality assets that "wow" the client and elevate their Amazon presence.
Client Goal & Branding Alignment
Ā Partner with the Account Manager and SEO Strategist during onboarding to understand the client's brand, vision, and guidelines.
Ā Develop a creative strategy that aligns with client goals, and ensure this vision is communicated clearly to the internal team.
Ā Present the initial deliverables to clients, incorporating their feedback into future creative direction.
Stay Current with Amazon Strategies
Ā Regularly participate in Amazon forums, Facebook groups, Reddit, and explore successful seller strategies to stay updated on trends.
Ā Split-test and experiment with new tactics to continuously refine creative strategies.
Team Strategy and Knowledge Sharing
Ā Lead monthly Graphic Design knowledge-sharing sessions and contribute to the development of new SOPs.
Ā Train and educate the team on the latest Amazon creative tactics and best practices.
Client Performance Monitoring
Ā Regularly review client listings to ensure branding guidelines are followed and content is driving conversions.
Ā Provide feedback and guidance to the graphic design team to enhance the creative output and achieve key performance metrics.
Key Performance Indicators (KPIs):
Ā Click-Through-Rate (CTR) for creative assets Ā Target: 90% of listings achieving a higher CTR for their main image.
Ā Conversion Rate (CVR) improvement Ā Target: 90% of listings achieving a higher Conversion Rate.
Ā Internal Knowledge Sharing Ā Lead at least 1 knowledge-sharing session per month.
Ā Client Satisfaction Ā Ensure that all creative work meets client expectations and exceeds quality standards.
Qualifications:
Ā Experience:
Ā 3+ years of experience in creative strategy, design, and content production, with a strong focus on Amazon.
Ā Proven track record of driving conversion and engagement on Amazon through creative assets.
Ā Experience leading and mentoring a creative team to deliver high-performance content.
Ā Skills:
Ā Expertise in Amazon's design specifications, including A+ Content, product images, and storefronts.
Ā Proficiency with design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro).
Ā Strong knowledge of e-commerce conversion strategies and metrics (CTR, CVR).
Ā Exceptional attention to detail and quality assurance.
Ā Personal Attributes:
Ā Creative, strategic thinker with a passion for data-driven design.
Ā Excellent communication and leadership skills, with the ability to collaborate cross-functionally.
Ā Highly organized with a proactive mindset, capable of managing multiple projects in a fast-paced environment.
Apply Now