Copywriter – Freelance

Job Description:
• Write clear, engaging, and accurate articles and educational content on mental health topics, services, and care navigation
• Translate clinically reviewed concepts into accessible language
• Collaborate with PHM’s clinical network to source quotes, insights, and ensure factual accuracy
• Partner with clinical reviewers to incorporate feedback and ensure content meets PHM quality standards
• Use SEO tools to review drafts for keyword usage, readability, and search optimization, and revise accordingly
• Work with PHM’s Creative team to help shape supporting visual assets (photography and occasional video concepts) that align with written pieces
• Revise and iterate on content based on editorial feedback, performance insights, and evolving priorities

Requirements:
• Proven experience writing about mental health, healthcare, or health education topics for a general audience
• Strong ability to explain complex or sensitive topics with clarity, empathy, and accuracy
• Excellent writing and editing skills, with attention to tone, structure, and audience fit
• Experience working with subject-matter experts (e.g., clinicians, researchers) and incorporating feedback
• Familiarity with SEO best practices and use of SEO tools to optimize content
• Strong organizational skills and ability to manage drafts, revisions, and deadlines independently
• Comfort working in a collaborative, feedback-driven environment
• Deep familiarity with one or more mental health topic areas (e.g., therapy modalities, psychiatric care, youth mental health, substance use, trauma, or care navigation)
• Experience writing for digital health, healthcare, or nonprofit organizations
• Familiarity with content performance metrics and basic analytics
• Experience collaborating with designers, photographers, or video teams
• Background in journalism, communications, public health, psychology, or related fields

Benefits:
• N/A

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