Copywriter, Creative Services - Lakeland Job at Publix Super Markets in Lakeland

The Copywriter develops creative concepts that align with creative strategies, marketing objectives, and marketing strategies, all in the Publix brand voice. The Copywriter presents these concepts to Creative Leadership, Marketing stakeholders, the Marketing Leadership Team (MLT) and sometimes to stakeholders in the RBUs. The Copywriter works along with the Art Director to concept and execute advertising campaigns and Marketing initiatives. This includes co-directing video shoots as necessary, along with voice-over recordings and radio spots, and participating in editing sessions. The Copywriter writes, proofreads, and edits content and ad copy that delivers upon the approved concept and meets strategies.In Publix’s corporate offices, we value in-person interactions, similar to those our store associates have with customers. Many of Publix’s corporate offices offer work from home up to two days a week. Each business area implements their policy differently and should be discussed during interviews.Additional responsibilities include:Developing relevant and unique concepts that support marketing business objectives, align with creative strategy, and strengthen the Publix brand.Writing effective copy for a variety of customer-facing integrated communications, including but not limited to print, POP, social media, adaptive or responsive websites (desktop/mobile), mobile apps, email, digital ads, direct mail, videos, radio ads, and other necessary content.Reviewing, proofreading, and editing drafts of communication pieces before final publishing.Staying up-to-date on industry and market trends, including evolving technology.Fostering professional growth of fellow associates.Minimum Requirements:Bachelor's Degree in Communications or Liberal Arts or equivalent experienceThree (3) years writing advertising copyHighly skilled in concepting a variety of advertising elements (social media ads, video, OOH, POP, direct mail, posters, packaging, environmental signage, etc.)Knowledge of concept development processKnowledge of traditional and digital media channels (e.g., print, in-store, video, pre-roll, radio, TV, social and digital, adaptive/responsive websites, apps, mobile sites), including best practices, strengths, and limitationsKnowledge of Marketing department workflow processes and project lifecyclesKnowledge of marketing/ advertising industry and trendsKnowledge of the Publix brand positioning and lines of businessKnowledge of Publix target customer, retail environments, and purchasing behaviorsKnowledge of business objectivesAbility to evaluate creative work for effectiveness against established creative strategies and objectivesDeep, broad knowledge of English and grammar, punctuation, and spellingHigh attention to detail and accuracyStrategic thinker and effective collaboration skillsEffective communication and presentation skillsInterpersonal skillsTime management skillsPassion for delivering great work and meaningful resultsResearch skillsComputer skills including Mac OS, Adobe Creative Suite, iWork Suite and Microsoft OfficeOccasional travel up to several days at a time with overnight stays
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