Copywriter Brand Journalist

KWSM is a full service digital marketing agency specializing in integrated digital marketing strategies. They are seeking an organized and proactive brand journalist who can create engaging content across various platforms and contribute to the overall marketing strategy. Responsibilities Maintain a strong understanding of how different media platforms work and how to tailor copy for maximum impact on each Research industry news and trends to inform content strategy and identify compelling story angles for written materials Conduct interviews with diverse sources to gather information and compelling quotes for use in content Write engaging copy and captions for various visual content formats like social media graphics and videos Produce high-quality written content for multiple platforms (e.g., news articles, blog posts, scripts) optimized for SEO best practices Collaborate on sourcing or conceptualizing photos and videos that enhance written content and social media posts Review and potentially provide feedback on video/audio content to ensure messaging is clear and aligns with project goals Skills You must have a journalism or English degree, or equivalent work experience Proficiency with Wordpress, MailChimp (or similar), and major social media channels is required Maintain a strong understanding of how different media platforms work and how to tailor copy for maximum impact on each Research industry news and trends to inform content strategy and identify compelling story angles for written materials Conduct interviews with diverse sources to gather information and compelling quotes for use in content Write engaging copy and captions for various visual content formats like social media graphics and videos Produce high-quality written content for multiple platforms (e.g., news articles, blog posts, scripts) optimized for SEO best practices Collaborate on sourcing or conceptualizing photos and videos that enhance written content and social media posts Review and potentially provide feedback on video/audio content to ensure messaging is clear and aligns with project goals Organized, proactive brand journalist with a passion for storytelling Exceptional copywriter who wants to put those skills to work in the dynamic world of digital marketing Ability to create engaging blog, website, social media, PR and newsletter content Empathetic, detail-oriented, excited to get to know clients, and able to pivot the voice and tone of copy as needed Self-sufficient, able to prioritize tasks and meet deadlines Experience writing for various digital formats and collaborating on multimedia projects Benefits Health insurance 401K Paid vacation 11 paid holidays a year Many opportunities for internal promotion Mentoring Professional development Leadership Company Overview At KWSM, we use brand journalism to position our clients as market leaders, so they get in front of a wider audience, build warmer connections, and convert more leads. It was founded in 2010, and is headquartered in Aliso Viejo, California, USA, with a workforce of 11-50 employees. Its website is