Coordinator, Influencer Marketing/PR

Coty is one of the world’s largest beauty companies, and they are seeking a Coordinator for Influencer Marketing/PR. This role involves supporting the development and execution of press and influencer strategies for luxury fragrance and makeup brands, ensuring effective communication and collaboration across teams. Responsibilities Manage multiple assignments simultaneously and prioritize with Assistant Managers while collaborating with other Coordinator(s) as needed Manage product send-outs, product mailings, including award submissions, and influencer/press deliveries Maintain up-to-date media and influencer contact lists Liaise regularly with cross-functional teams for product launch updates Develop US-relevant pitching materials leveraging global toolkits by writing compelling, yet concise product overviews Build and foster relationships with junior editors and assistants Represent the brand(s) and function at local and global events Proactively monitor and record PR results monthly using Zinio, DMR and supplemental Google searches Update placement trackers with pending, confirmed and published press Manage monthly US press coverage reports with detailed analysis Recap and analyze press events, influencer activations, and initiatives Contribute to identification of US and brand-relevant influencers for paid and unpaid programming Craft outreach emails and liaise with influencers/agents to secure opt-ins to unpaid mailings Manage internal and external vendors to execute unpaid mailings in their entirety Build and foster relationships with influencers and their agents Maintain influencer campaigns daily in influencer tracking platform(s) Recap influencer activity and provide support in providing performance insights and recommendations Forecast and order product, press materials and assets with local IM teams Oversee product closet inventory for accuracy and organization Manage vendor relationships and timely payments through purchase orders Collaborate with the broader Influencer Marketing & PR team and cross functional departments Communicate clearly and professionally on behalf of the department and brands Uphold Coty brand values and represent luxury brands with professionalism Skills Bachelor's degree in Communications, Marketing, Public Relations, or a related field 1+ years of professional experience in Public Relations, Influencer Marketing, Social Media, or related fields Strong organizational, administrative and written/verbal communication skills with high attention to detail Interest in beauty, media and influencer marketing industries Proven experience partnering effectively with cross-functional teams Shows initiative, integrity, dependability and a positive, proactive attitude Able to commute to the NYC office daily Comfortable managing multiple tasks in a fast-paced environment with a proactive, solution-oriented mindset while demonstrating adaptability, strong problem-solving skills and resourcefulness Special skills required: Strategic - Planning, adaptation, administration, facilitation, creativity, problem analysis, understanding timelines, cultural awareness, business intelligence, inspiration, collaboration, industry knowledge, detail oriented, organized Business - monitoring, product knowledge, account administration, automated office systems, multi-tasking, follow-through, analytical, quantitative, organizational, detail-oriented, time management Creativity and Innovation - Creativity, savvy, originality, brand understanding Leadership and Personal - Motivating others, initiative, communication, engaged, integrity, dependability, flexibility, agility, tenacity, passion, resourceful, proactive, positive Experience working with beauty or lifestyle brands; prestige/luxury brand experience preferred Genuine interest in Burberry and Gucci Beauty including their brand worlds, aesthetics, and consumer communities Prior experience assisting with events, mailers, or press/influencer send-outs Familiarity using Traackr, Ariba, DMR, Zinio, or similar reporting platforms Understanding of paid social, usage rights, and creator partnerships Understanding of the beauty press landscape with familiarity of print and digital outlets Interest in identifying rising talent or new creators within beauty and lifestyle Foundational understanding of analytics and performance metrics (EMV, reach, views, UMV, circulation, editorial value, etc.) Benefits Comprehensive health, dental, and vision benefits. Generous PTO and holiday schedule. Employee discounts across Coty’s luxury portfolio. Company Overview Coty is a beauty company specializing in cosmetics, skincare, fragrance, and hair color. It was founded in 1904, and is headquartered in New York, New York, USA, with a workforce of 10001+ employees. Its website is