Conversion Copywriter, Print
Job Description:
• Bring a constant stream of 'breakthrough' ideas to the table, testing new angles and hooks to stay ahead of market fatigue.
• Lead the development of highly persuasive, engaging scripts for TV and video spots designed to drive immediate viewer action and lead generation.
• Write conversion-focused print copy that aligns with client lead generation goals.
• Manage multiple projects simultaneously, delivering high-quality, and error free work, in a deadline driven environment.
• Maintain an understanding of our client’s current and future needs and the KPIs we use to measure performance.
• Integrate AI-driven tools and emerging technologies into the copywriting workflow to accelerate the copy development process, research, ideation, and iteration.
Requirements:
• Minimum of three years of experience as a conversion copywriter with a strong preference for candidates in the home improvement or B2C space.
• A proven track record of creating copy that drives specific conversion actions.
• Familiarity with pitching experimental copy, new ideas, and hooks that drive real lift in response rates.
• Always possess strong internal and client communication skills and a collaborative mindset.
• Proven ability to use AI as a leverage tool for research and drafting, ensuring it enhances rather than replaces core copywriting skill.
• Bachelor’s degree required in Marketing, Advertising, Communications, English, Journalism, Creative Writing, or a related field.
• Current work experience writing conversion copy for TV, video and print.
• Demonstrated proficiency in AI-assisted writing tools and emerging creative technologies.
• A portfolio presenting various content formats, preferably including samples from video script writing and direct mail as well as results.
Benefits:
• Competitive compensation
• Flex PTO with generous holiday schedule
• 401k with outstanding 4% company match
• Long-term, short-term disability and life insurance
• Comprehensive health, dental and vision benefits
• 10 Weeks Paid Parental Leave
• Monthly technology stipend
• Professional development funds
• Bring a constant stream of 'breakthrough' ideas to the table, testing new angles and hooks to stay ahead of market fatigue.
• Lead the development of highly persuasive, engaging scripts for TV and video spots designed to drive immediate viewer action and lead generation.
• Write conversion-focused print copy that aligns with client lead generation goals.
• Manage multiple projects simultaneously, delivering high-quality, and error free work, in a deadline driven environment.
• Maintain an understanding of our client’s current and future needs and the KPIs we use to measure performance.
• Integrate AI-driven tools and emerging technologies into the copywriting workflow to accelerate the copy development process, research, ideation, and iteration.
Requirements:
• Minimum of three years of experience as a conversion copywriter with a strong preference for candidates in the home improvement or B2C space.
• A proven track record of creating copy that drives specific conversion actions.
• Familiarity with pitching experimental copy, new ideas, and hooks that drive real lift in response rates.
• Always possess strong internal and client communication skills and a collaborative mindset.
• Proven ability to use AI as a leverage tool for research and drafting, ensuring it enhances rather than replaces core copywriting skill.
• Bachelor’s degree required in Marketing, Advertising, Communications, English, Journalism, Creative Writing, or a related field.
• Current work experience writing conversion copy for TV, video and print.
• Demonstrated proficiency in AI-assisted writing tools and emerging creative technologies.
• A portfolio presenting various content formats, preferably including samples from video script writing and direct mail as well as results.
Benefits:
• Competitive compensation
• Flex PTO with generous holiday schedule
• 401k with outstanding 4% company match
• Long-term, short-term disability and life insurance
• Comprehensive health, dental and vision benefits
• 10 Weeks Paid Parental Leave
• Monthly technology stipend
• Professional development funds