Contract Email & SMS Lifecycle Strategist (Klaviyo, DTC)

This is a project-based, remote contractor role suited for professionals who are hands-on in Klaviyo and comfortable balancing campaign execution with strategic optimization. Description Location: Remote (US-based preferred) Department: Strategy Reports To: VP, Strategy Type: Contract (1099, project-based) About Zero Gravity Marketing (ZGM) Zero Gravity Marketing (ZGM) is a full-service digital agency built on strategy, collaboration, and a solution-oriented mindset. We believe the best marketing is both smart and human—driven by data, guided by empathy, and fueled by curiosity. Our Strategy team partners with DTC ecommerce brands to design and execute lifecycle marketing programs that drive retention, engagement, and revenue. About the Role We’re looking for a Contract Email & SMS Lifecycle Strategist with deep expertise in DTC ecommerce and Klaviyo to support lifecycle and retention initiatives across client accounts. This is a hands-on, execution + strategy role for someone who has owned lifecycle marketing end-to-end — from building campaigns and flows in Klaviyo to optimizing performance based on revenue, conversion, and retention metrics. You’ll step into active projects, move quickly, and contribute both execution and strategic thinking to improve lifecycle performance. What You’ll Do Lifecycle Strategy & Optimization Own and optimize email & SMS lifecycle programs for DTC ecommerce brands Design and refine customer journeys across lifecycle stages (Welcome, Abandoned Cart, Post-Purchase, Winback, etc.) Identify opportunities to improve conversion, retention, and revenue performance Klaviyo Execution Build, test, QA, and deploy campaigns and automations directly in Klaviyo Set up segmentation, personalization, and triggered flows Ensure campaigns are responsive, accurate, and aligned with brand standards Performance & Insights Analyze lifecycle performance using Klaviyo and ecommerce data Run A/B tests across subject lines, creative, messaging, and timing Translate performance data into clear, actionable optimizations Collaboration Partner with internal teams (strategy, creative, account) to align lifecycle work with broader marketing goals Prepare and QA creative assets using Figma or Canva as needed What You Bring (Required) 3–6+ years of experience in email and SMS marketing for DTC ecommerce brands Hands-on ownership of Klaviyo (campaigns, flows, segmentation, deliverability) Experience building and optimizing revenue-driving lifecycle flows Experience working within Shopify-based ecommerce environments Ability to connect lifecycle performance to business outcomes (revenue, conversion rate, retention, LTV) Experience managing multiple projects or brands in a fast-paced environment Strong attention to detail and ability to work independently Preferred Experience Experience using GA4 to analyze lifecycle performance Experience with Recharge or subscription-based ecommerce models Familiarity with SMS platforms such as Postscript, Attentive, or Twilio Experience supporting high-volume ecommerce campaigns (e.g., BFCM) Agency experience or managing multiple client accounts