Content Marketing Manager

We’re looking for a Content Marketing Manager to build a data-driven content engine that drives brand awareness, audience engagement, and demand generation. In this role, you’ll create materials that support sales, accelerate outbound efforts, and contribute directly to pipeline growth. You’ll work closely with cross-functional teams to deliver high-impact content, using AI tools to create personalized content at scale. Your work will shape how we reach and convert enterprise buyers and play a critical role in the company's next stage of growth. The ideal candidate is a creative strategist with strong leadership skills, a passion for storytelling, and expertise in b2b social media marketing. Requirements Responsibilities Develop and own a buyer-driven content strategy across blogs, case studies, infographics, whitepapers, email, vlogs, podcasts, video, and web. Create and manage editorial calendars, ensuring timely publication and consistency across platforms. Translate complex cybersecurity and identity topics into accessible content for enterprise and public sector buyers. Use AI tools to accelerate content creation while maintaining quality. Collaborate with product, sales, and marketing leadership to align content with GTM and Sales Enablement priorities. Support outbound and ABM programs with persona- and vertical-specific content. Develop sales enablement materials including one-pagers, decks, and customer stories. Define and track content KPIs tied to engagement, influence on target accounts, and contribution to revenue. Oversee content distribution across web, social media, email, and other digital platforms to maximize reach and impact. Qualifications Bachelor's degree in marketing, business, communications, journalism, or related field. 5+ years of B2B content marketing experience, ideally in cybersecurity, identity, or enterprise SaaS. Exceptional writing, storytelling, and editing skills, with a strong portfolio of published work. Direct experience using AI tools in content workflows. Strong understanding of content’s role in demand generation, sales enablement, and GTM programs. Experience measuring content’s direct and indirect impact on pipeline and revenue. Proven ability to collaborate cross-functionally with product, sales, and GTM stakeholders. Highly organized, proactive, and able to drive work forward independently. Benefits Flexibility first: WFH and Unlimited PTO Medical, Dental, Vision & 401k available. About the company Our mission is to provide individuals with a secure digital identity that provides control of their credentials and enables service providers to use it with consent to fight identity fraud, securing online services from password-based attacks with a next generation approach to multi-factor authentication that delivers a frictionless user experience.