Content Creator/Social Media Manager
About the Role: We’re looking for a creative and strategic Social Media Manager to oversee social content planning, posting, engagement, and reporting for multiple clients (and internal initiatives). This person will be responsible for managing day-to-day social activities, driving engagement, curating UGC, and collaborating with the creative team to produce high-quality content. If you’re passionate about food and lifestyle brands, have an eye for trends, and love bringing stories to life through social media — we want to meet you. Key Responsibilities • Content Planning & Scheduling • Develop, organize, and manage social media calendars for multiple clients and internally. • Create and schedule content across TikTok, Instagram, Facebook, LinkedIn, X, Pinterest, and YouTube. • Manage post approvals, copywriting, and visual coordination with the creative team. Content Creation • Plan and execute small-scale content shoots (product, recipes, lifestyle, etc.) using lighting setups and props. • Collaborate with creative and strategy teams to ensure on-brand visuals and messaging. Community Management & Engagement • Conduct daily moderation and engagement across brand channels. • Interact with followers, respond to comments, and proactively engage with relevant brands and creators. • Identify UGC opportunities and request permission to repost within brand guidelines. Social Boosting & Audience Targeting • Set up and manage boosted posts and paid campaigns, including audience targeting and geo-segmentation. • Monitor performance and optimize for engagement, reach, and conversions. UGC & Influencer Management • Oversee UGC platforms (like Cohley): build briefs, manage submissions, provide feedback, and approve final content. • Coordinate influencer partnerships, deliverables, and timelines. Reporting & Insights • Track monthly analytics, identify key insights, and present performance reports to clients. • Recommend optimizations and trend opportunities based on learnings. Trendspotting & Innovation • Stay ahead of emerging social trends, tools, and formats. • Bring proactive ideas for content, campaigns, and audience engagement. Required Skills • 5-7 years of experience managing social media for brands (agency experience preferred). • Strong understanding of TikTok, Meta (Facebook/Instagram), Pinterest, X, YouTube, and LinkedIn. • Proven ability to plan and manage content calendars across multiple clients. • Experience boosting posts and setting up geo-targeted audiences. • Strong copywriting and visual storytelling skills. • Excellent communication and organization skills; self-motivated in a remote environment. • Ability to analyze social performance data and translate it into actionable insights. Required Tools • Meta Business Suite & Ads Manager • TikTok Ads Manager • Pinterest Business Hub • Scheduling tools (e.g., Sprout Social, or similar) • Analytics & reporting tools (native platform analytics, Looker Studio, etc.) • UGC management platforms (Cohley or similar) • Microsoft Teams for team communication Nice-to-Have Skills • Experience with food, beverage, or CPG brands. • Photography and video editing skills (Reels/TikTok editing proficiency). • Experience working with creative teams (designers, copywriters, content producers). • Familiarity with influencer contract management and campaign briefing. • Understanding of SEO and social listening tools. Apply tot his job