Content Creator / Social Media Specialist

Michaels Jewelers is a trusted destination for fine jewelry, known for craftsmanship, quality, and celebrating life’s most meaningful moments. They are seeking a creative Content Creator / Social Media Specialist to capture moments and showcase them across social platforms, focusing on content creation and social media engagement. Responsibilities Capture high-quality in-store photo and video content featuring jewelry, displays, staff, and customer experiences Film and edit short-form video content (Instagram Reels, TikTok, Stories) directly from store locations Coordinate with store managers and associates to plan and capture content Create content around product launches, promotions, holidays, and special events Write polished, on-brand captions aligned with the Michaels Jewelers voice Maintain consistent brand aesthetics, lighting, and styling standards Engage with social media comments and messages as needed Stay current with social trends and adapt them for a luxury retail environment Assist with basic content scheduling and performance tracking Skills Experience in content creation or social media Comfortable filming and photographing in-store and working with staff on camera Strong eye for visual detail, styling, and storytelling Proficiency with content creation tools (Canva, CapCut, Adobe, etc.) Strong communication and organizational skills Ability to work independently while coordinating with store teams Photography or videography background On-camera confidence or experience directing others on camera Understanding of Instagram and TikTok analytics Benefits 401(k) 401(k) matching Dental insurance Employee discount Health insurance Health savings account Life insurance Paid time off Vision insurance Company Overview Michaels Jewelers has been in business for over 130 years with 9 Michaels stores throughout Connecticut. It was founded in 1885, and is headquartered in Westfield, Massachusetts, USA, with a workforce of 51-200 employees. Its website is