Content Creation Lead

About the teamThis role sits at the intersection of Canva and Leonardo AI. Canva is the platform loved by millions around the world to design anything, from anywhere - empowering creativity through intuitive, accessible tools. Leonardo AI. is our innovation playground, where we reimagine product experiences, explore what’s next in creative technology, and push the boundaries of what’s possible with AI.The Hype Team lives within Leonardo AI. It’s a tight-knit, culture-obsessed squad on a mission to make Canva a trend-driving, talked-about brand. With cultural insight, rapid experimentation, and AI-powered storytelling at our core, we create internet-native moments that spark conversation—and creation.About the roleAs the Hype Team Lead, you’ll be the strategic force behind Canva’s trend-driven marketing. Your role is to shape the vision, steer the team, and deliver campaigns that ignite cultural momentum and drive mass awareness. You’ll shape the vision, lead a small but mighty team and deliver scroll-stopping campaigns that create cultural momentum. You know how to spot an early trend signal, turn it into a creative springboard and lead teams and agency partners from pitch to post with urgency and clarity You’ll launch things that make people say, “Wait, Canva did that?”, and you’re hungry to do it againWhat you’ll doSet the vision and roadmap for trend-driven campaigns that make waves across TikTok, Instagram, Reddit, and emerging platformsTurn AI-powered features, Canva tools, and user behaviors into viral, shareable momentsLead creative sprints internally and with agencies—balancing speed with boldness.Write crystal-clear briefs that combine cultural insight with creative provocationPartner closely with product, brand, creator, and marketing teams to ship fast and shape the future of creative storytellingIdentify trends, content loops, and formats Canva can originate, join or remixChampion experimentation, helping the team test, learn, and evolve quicklyWho you areA social-native, AI-curious creative strategist with proven experience in brand, culture, or digital storytelling, ideally at a media platform, creative agency, or trend-forward brandYou’ve led creative projects or agile campaign squads and know how to bring the best out of small teams or collaborators under pressureYou understand how trends start,not just when they’ve peaked,and can steer creative direction based on real-time shifts in cultureYou move fast without losing the story, balancing instinct with strategic clarityYou’ve managed or worked with agencies or freelancers on tight timelines and “sprint-style” creative executionFluent in how generative AI is shaping internet culture, you’re excited by what’s possible when you put tools like Canva’s Magic Studio or ChatGPT in the hands of creators.Not just tuned into culture, you help steer itWhat's in it for you?A range of benefits to set you up for every success in and outside of work. Here's a taste of what's on offer:Impact the future of AIReward package including equity - we want our success to be yours tooInclusive parental leave policy that supports all parents & carers with 18 weeks paid leaveAn annual Vibe & Thrive allowance to support your wellbeing, social connection, office setup & moreFlexible leave options that empower you to be a force for good, take time to recharge and supports you personally, including remote working abroadSupport with your professional developmentFun and engaging company events, both virtual and in-person20 days annual leaveNovated car leasing

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