Content and Marketing Manager
Who We Are
Overline is a leading digital marketing consultancy specialising in providing comprehensive marketing solutions to the biggest advertisers across the world. We are a consultancy dedicated to enabling marketing to be a more effective growth engine. Our team is comprised of industry experts and consultants with backgrounds spanning brand side, agency, technology, and publishing. We advise CMOs, senior marketers, and their teams on strategies that best suit their brand and business visions.
Who You Are
A commercially minded marketer who can elevate Overlineâs brand and directly fuel pipeline growth. Youâll lead our content engine and drive the marketing programs that support revenue growth - from thought leadership programs to ABM initiatives, events, activations, and sales enablement.
Youâll work with internal experts to turn insight into commercially powerful content, manage production through internal and external teams, and activate everything across the channels that matter. Your work will help open doors, accelerate conversations, and demonstrate measurable impact.
This is an individual contributor role, but far from an isolated one - youâll collaborate closely with the GM, Fractional CMO, SME leaders, the revenue team, and a bench of designers, writers, PR partners, and freelancers to deliver work that drives results. Ideally, the successful candidate will have experience of working with global clients across various regions (US, EMEA, APAC, LATAM).
What You Will Do
Work closely with the Overline leadership team to understand their growth ambitions, current market and competitive position, brand proposition and differentiators, and co-create an appropriate marketing strategy to meet those goals
Translating the marketing strategy into actionable marketing plans and delivering on those plans using available resources (internal and external partners):
Management of outsourced partner for TFAR production and social media amplification assets, and working with internal teams to recruit the podcast guests
Managing PR conversations both direct with journalists and via Goodway PR agency
Managing the yearly events calendar including budgets, and team allocation for attendance
Managing thought leadership/publishing calendar in conjunction with the leadership team, including playbooks and whitepapers ensuring consistent, high-quality output
Manage content production through internal and external writers, designers, and partners to deliver high-impact, insight-led outputs that drive engagement, support commercial goals, and demonstrate clear ROI
Management of our website (updates to content, SEO and lead tracking)
Management of our social accounts including creation and trafficking of social assets to support our outbound engagement of ICPs across LinkedIn, YouTube and our Podcast channels
Working with the GM to build and manage the yearly marketing budget, tracking spend throughout the year and reporting on this to senior leadership
Measurement and reporting on the effectiveness of our marketing strategy and plans, with qtrly reviews with the leadership team on key metrics and growth impact against plans
Oversee the development of marketing collateral, brand guidelines (including all creative assets), and sale enablement materials including presentations and pitch materials, case studies and one-pagers.
Support ABM efforts with tailored content, messaging, and engagement materials for priority accounts
Assist the GM and new business development team with managing key industry partnerships such as ISBA, WFA and ANA
Continually seeking out ways to improve the effectiveness of our marketing strategy and brand positioning
Key tent pole events planning and management in conjunction with external partners, the BD and practice team leads
What You Bring
10+ years of experience in marketing, with global multi market exposure
A bachelor's degree in marketing or a related field
Strong understanding of full marketing lifecycle and branding principles
Fluency in modern marketing principles including the use of AI tools and agents and an understanding of key industry vendors/partners
Strong strategic thinking and problem-solving skills
Excellent communication and presentation skills
Proven ability to manage content production projects and event activations, influence stakeholders, and deliver to deadlines.
Experienced managing internal and external writers, designers, PR partners, and freelancers
Ability to build and maintain strong relationships with clients and partners â ideally maintaining a network in the PR and marketing journalism space
A track record of driving growth and meeting or exceeding business goals
Ability to analyze data and make informed decisions
Strong project management skills and ability to work with cross-functional teams
Excellent communication and presentation skills
Collaborative, commercially minded, and outcomes-driven
Proven track record in sales enablement, ABM, and event marketing
Fluency in English, with knowledge of other languages a plus
#usremoteAt Overline, we are committed to actively building a diverse, equitable and inclusive workplace where everyone feels welcomed, valued and heard, and is treated with dignity and respect. As leaders and marketing partners across industries, it is our responsibility to cultivate an environment reflective of our greatest asset; our people. We believe that this commitment inspires growth and delivers equitable outcomes for everyone as well as the clients and communities we serve.
Apply Now
Overline is a leading digital marketing consultancy specialising in providing comprehensive marketing solutions to the biggest advertisers across the world. We are a consultancy dedicated to enabling marketing to be a more effective growth engine. Our team is comprised of industry experts and consultants with backgrounds spanning brand side, agency, technology, and publishing. We advise CMOs, senior marketers, and their teams on strategies that best suit their brand and business visions.
Who You Are
A commercially minded marketer who can elevate Overlineâs brand and directly fuel pipeline growth. Youâll lead our content engine and drive the marketing programs that support revenue growth - from thought leadership programs to ABM initiatives, events, activations, and sales enablement.
Youâll work with internal experts to turn insight into commercially powerful content, manage production through internal and external teams, and activate everything across the channels that matter. Your work will help open doors, accelerate conversations, and demonstrate measurable impact.
This is an individual contributor role, but far from an isolated one - youâll collaborate closely with the GM, Fractional CMO, SME leaders, the revenue team, and a bench of designers, writers, PR partners, and freelancers to deliver work that drives results. Ideally, the successful candidate will have experience of working with global clients across various regions (US, EMEA, APAC, LATAM).
What You Will Do
Work closely with the Overline leadership team to understand their growth ambitions, current market and competitive position, brand proposition and differentiators, and co-create an appropriate marketing strategy to meet those goals
Translating the marketing strategy into actionable marketing plans and delivering on those plans using available resources (internal and external partners):
Management of outsourced partner for TFAR production and social media amplification assets, and working with internal teams to recruit the podcast guests
Managing PR conversations both direct with journalists and via Goodway PR agency
Managing the yearly events calendar including budgets, and team allocation for attendance
Managing thought leadership/publishing calendar in conjunction with the leadership team, including playbooks and whitepapers ensuring consistent, high-quality output
Manage content production through internal and external writers, designers, and partners to deliver high-impact, insight-led outputs that drive engagement, support commercial goals, and demonstrate clear ROI
Management of our website (updates to content, SEO and lead tracking)
Management of our social accounts including creation and trafficking of social assets to support our outbound engagement of ICPs across LinkedIn, YouTube and our Podcast channels
Working with the GM to build and manage the yearly marketing budget, tracking spend throughout the year and reporting on this to senior leadership
Measurement and reporting on the effectiveness of our marketing strategy and plans, with qtrly reviews with the leadership team on key metrics and growth impact against plans
Oversee the development of marketing collateral, brand guidelines (including all creative assets), and sale enablement materials including presentations and pitch materials, case studies and one-pagers.
Support ABM efforts with tailored content, messaging, and engagement materials for priority accounts
Assist the GM and new business development team with managing key industry partnerships such as ISBA, WFA and ANA
Continually seeking out ways to improve the effectiveness of our marketing strategy and brand positioning
Key tent pole events planning and management in conjunction with external partners, the BD and practice team leads
What You Bring
10+ years of experience in marketing, with global multi market exposure
A bachelor's degree in marketing or a related field
Strong understanding of full marketing lifecycle and branding principles
Fluency in modern marketing principles including the use of AI tools and agents and an understanding of key industry vendors/partners
Strong strategic thinking and problem-solving skills
Excellent communication and presentation skills
Proven ability to manage content production projects and event activations, influence stakeholders, and deliver to deadlines.
Experienced managing internal and external writers, designers, PR partners, and freelancers
Ability to build and maintain strong relationships with clients and partners â ideally maintaining a network in the PR and marketing journalism space
A track record of driving growth and meeting or exceeding business goals
Ability to analyze data and make informed decisions
Strong project management skills and ability to work with cross-functional teams
Excellent communication and presentation skills
Collaborative, commercially minded, and outcomes-driven
Proven track record in sales enablement, ABM, and event marketing
Fluency in English, with knowledge of other languages a plus
#usremoteAt Overline, we are committed to actively building a diverse, equitable and inclusive workplace where everyone feels welcomed, valued and heard, and is treated with dignity and respect. As leaders and marketing partners across industries, it is our responsibility to cultivate an environment reflective of our greatest asset; our people. We believe that this commitment inspires growth and delivers equitable outcomes for everyone as well as the clients and communities we serve.
Apply Now