Content and Engagement Strategist job at Learfield in Spokane, WA
Title: Content & Engagement Strategist
Location: Local Office Spokane Main Ave
Job Description:
Westcoast Entertainment is seeking a creative, driven, and detail-oriented Content & Engagement Strategist to lead brand storytelling, marketing content, and audience engagement across digital platforms and live events. This hybrid role blends strategic content development with on-the-ground execution, supporting ticket sales, sponsor integration, and promotional campaigns while serving as a key representative of WCE at performances and community events.
The ideal candidate thrives at the intersection of writing, visual content, and event marketingâand brings both creative talent and operational acumen to the table. Youâll lead the way in developing content that reflects our brand and mission while planning and executing experiential activations that connect with the community.
What Youâll Do:
Creative & Content Development
Write and develop show-related content including press releases, announcements, web copy, social posts, email campaigns, and playbill editorial
Proactively identify content opportunities tied to shows, sponsors, and community events, pitching new ideas that align with strategic objectives.
Design and edit digital and print assets (using tools like Canva and Adobe) for promotions, social media, and signage
Design original assets tailored to each platform, maintaining brand standards while innovating creative concepts
Ensure consistency of voice, tone, and visual branding across platforms
Oversee the development of playbill content and advertising layout in coordination with sponsors and partners
Attend a variety of WCE events to gather content
Digital Marketing & Platform Management
Collaborate with the marketing team to build and schedule email campaigns using Eloqua (or similar platforms), with a focus on email automation strategies.
Manage content updates on the WCE website (show pages, homepage, community content, etc.)
Support and help lead social media execution using Sprout Social or similar toolsâmaintaining a proactive content calendar and contributing to visual and written creative
Monitor content performance and provide data-informed recommendations to optimize reach and engagement
Develop and implement strategic content calendars aligned with sales pacing and brand initiatives.
Live Event Planning, Execution & Representation
Plan, coordinate, and execute in-person event promotions including VIP experiences, themed nights, influencer nights, and community activations
Independently plan and lead complex on-site activations with minimal supervision, coordinating multiple stakeholders including the Box Office, the tour and sponsors to ensure seamless execution
Attend events as a face of WestCoast Entertainmentâsupporting talent, sponsors, and partners while capturing content and ensuring campaign alignment
Manage on-site logistics for partner activations and social capture needs
Represent the brand in a professional, enthusiastic, and welcoming manner to patrons, tour, city partners, and community stakeholders
Gather post-event content and assist in recaps for internal and external stakeholders
Promotions, Ticketing & Campaign Collaboration
Work closely with ticketing and marketing teams to align messaging, plan sales campaigns, and develop promotions tied to pacing, inventory, and audience growth
Support dynamic pricing strategies, seasonal promotions, and special offers with tailored content and campaign development
Support the ticketing team by utilizing the backend of the ticketing system to assist with dynamic pricing, promotional pricing, and rescaling seat maps for auditing and reporting purposes on shows.
Assist in crafting strategic messaging across customer touchpoints: ticket holder emails, reminders, and pre-show communications
Take ownership of cross-channel campaigns, aligning ticketing, promotions, and social strategies to deliver cohesive results.
Support market research, including identifying new target audiences
Track and report data related to social media and earned media value
Analyze campaign performance to inform future strategies that grow ticket sales and expand audience reach
Sponsorship & Partner Fulfillment
Manage the inclusion of sponsor messaging and visuals in digital, social, and print materials
Assist with sponsor communication, visibility planning, and fulfillment tracking
Develop and contribute to recap materials for key partners and community stakeholders
Team Leadership
Foster a culture of continuous learning, collaboration and professional development within the marketing and ticketing team, incorporating best practices, emerging trends, and innovative techniques
Requirements
Qualifications:
4+ yearsâ experience in content strategy, social media marketing, communications, or digital marketingâpreferably in live entertainment, performing arts, or media
Excellent writing and editing skills across editorial, marketing, and promotional formats
Experience with design tools such as Canva, Adobe Creative Suite, or equivalent
Proficiency in Salesforce, Eloqua (or similar email platforms), and Sprout Social (or other social scheduling tools)
Skilled in creating content for social media, both written and visualâwith awareness of platform best practices and trends
Experience managing websites through a CMS (e.g., WordPress or similar)
Demonstrated success in planning and executing live events, including community-facing promotions and high-touch audience experiences
Strong interpersonal and cross-functional communication skills
Ability to work collaboratively across departments and with external partners to achieve organizational goals
Highly organized, proactive, and detail-oriented
Ability to self-direct and problem solve
Ability to work under pressure and manage multiple projects simultaneously
Portfolio demonstrating both written and visual content creation across digital channels
Demonstrated ability to adapt quickly to changing priorities, showing urgency in addressing emerging opportunities or challenges.
Comfortable taking initiative in fast-paced, high-pressure environments typical of live entertainment.
Proven curiosity and continuous learning mindset, staying updated on industry trends and new technologies
Commitment to going above and beyond standard responsibilities to support organizational goals.
Available and willing to work evenings and weekends, when required, tied to show schedules, events, and sponsor activations
Preferred: Knowledge of backend ticketing systems and experience with pricing strategies, including dynamic pricing, promotional pricing, and seat map management
Pay Transparency
The base pay for this position is $28.85 - $33.65 per hour. Please note that this is a good faith estimate for the position at the time of posting. Individuals may also be eligible for an annual discretionary bonus and/or sales compensation based on individual and company performance. Placement on the range may vary based on factors including but not limited to job-related knowledge, skills, and experience, and geographic location. The pay rate will comply with all minimum federal, state, and local wage/salary requirements.
Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (minimum 10+ days annually), including Parental Leave, 20 Paid Holidays, 401(k) + Match, and Short/Long Term Disability. Leave benefits are consistent with state and local laws, including the Colorado Health Families and Workplaces Act.
Learfield is an Equal Opportunity Employer. We provide equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.
Apply Now
Apply Now
Location: Local Office Spokane Main Ave
Job Description:
Westcoast Entertainment is seeking a creative, driven, and detail-oriented Content & Engagement Strategist to lead brand storytelling, marketing content, and audience engagement across digital platforms and live events. This hybrid role blends strategic content development with on-the-ground execution, supporting ticket sales, sponsor integration, and promotional campaigns while serving as a key representative of WCE at performances and community events.
The ideal candidate thrives at the intersection of writing, visual content, and event marketingâand brings both creative talent and operational acumen to the table. Youâll lead the way in developing content that reflects our brand and mission while planning and executing experiential activations that connect with the community.
What Youâll Do:
Creative & Content Development
Write and develop show-related content including press releases, announcements, web copy, social posts, email campaigns, and playbill editorial
Proactively identify content opportunities tied to shows, sponsors, and community events, pitching new ideas that align with strategic objectives.
Design and edit digital and print assets (using tools like Canva and Adobe) for promotions, social media, and signage
Design original assets tailored to each platform, maintaining brand standards while innovating creative concepts
Ensure consistency of voice, tone, and visual branding across platforms
Oversee the development of playbill content and advertising layout in coordination with sponsors and partners
Attend a variety of WCE events to gather content
Digital Marketing & Platform Management
Collaborate with the marketing team to build and schedule email campaigns using Eloqua (or similar platforms), with a focus on email automation strategies.
Manage content updates on the WCE website (show pages, homepage, community content, etc.)
Support and help lead social media execution using Sprout Social or similar toolsâmaintaining a proactive content calendar and contributing to visual and written creative
Monitor content performance and provide data-informed recommendations to optimize reach and engagement
Develop and implement strategic content calendars aligned with sales pacing and brand initiatives.
Live Event Planning, Execution & Representation
Plan, coordinate, and execute in-person event promotions including VIP experiences, themed nights, influencer nights, and community activations
Independently plan and lead complex on-site activations with minimal supervision, coordinating multiple stakeholders including the Box Office, the tour and sponsors to ensure seamless execution
Attend events as a face of WestCoast Entertainmentâsupporting talent, sponsors, and partners while capturing content and ensuring campaign alignment
Manage on-site logistics for partner activations and social capture needs
Represent the brand in a professional, enthusiastic, and welcoming manner to patrons, tour, city partners, and community stakeholders
Gather post-event content and assist in recaps for internal and external stakeholders
Promotions, Ticketing & Campaign Collaboration
Work closely with ticketing and marketing teams to align messaging, plan sales campaigns, and develop promotions tied to pacing, inventory, and audience growth
Support dynamic pricing strategies, seasonal promotions, and special offers with tailored content and campaign development
Support the ticketing team by utilizing the backend of the ticketing system to assist with dynamic pricing, promotional pricing, and rescaling seat maps for auditing and reporting purposes on shows.
Assist in crafting strategic messaging across customer touchpoints: ticket holder emails, reminders, and pre-show communications
Take ownership of cross-channel campaigns, aligning ticketing, promotions, and social strategies to deliver cohesive results.
Support market research, including identifying new target audiences
Track and report data related to social media and earned media value
Analyze campaign performance to inform future strategies that grow ticket sales and expand audience reach
Sponsorship & Partner Fulfillment
Manage the inclusion of sponsor messaging and visuals in digital, social, and print materials
Assist with sponsor communication, visibility planning, and fulfillment tracking
Develop and contribute to recap materials for key partners and community stakeholders
Team Leadership
Foster a culture of continuous learning, collaboration and professional development within the marketing and ticketing team, incorporating best practices, emerging trends, and innovative techniques
Requirements
Qualifications:
4+ yearsâ experience in content strategy, social media marketing, communications, or digital marketingâpreferably in live entertainment, performing arts, or media
Excellent writing and editing skills across editorial, marketing, and promotional formats
Experience with design tools such as Canva, Adobe Creative Suite, or equivalent
Proficiency in Salesforce, Eloqua (or similar email platforms), and Sprout Social (or other social scheduling tools)
Skilled in creating content for social media, both written and visualâwith awareness of platform best practices and trends
Experience managing websites through a CMS (e.g., WordPress or similar)
Demonstrated success in planning and executing live events, including community-facing promotions and high-touch audience experiences
Strong interpersonal and cross-functional communication skills
Ability to work collaboratively across departments and with external partners to achieve organizational goals
Highly organized, proactive, and detail-oriented
Ability to self-direct and problem solve
Ability to work under pressure and manage multiple projects simultaneously
Portfolio demonstrating both written and visual content creation across digital channels
Demonstrated ability to adapt quickly to changing priorities, showing urgency in addressing emerging opportunities or challenges.
Comfortable taking initiative in fast-paced, high-pressure environments typical of live entertainment.
Proven curiosity and continuous learning mindset, staying updated on industry trends and new technologies
Commitment to going above and beyond standard responsibilities to support organizational goals.
Available and willing to work evenings and weekends, when required, tied to show schedules, events, and sponsor activations
Preferred: Knowledge of backend ticketing systems and experience with pricing strategies, including dynamic pricing, promotional pricing, and seat map management
Pay Transparency
The base pay for this position is $28.85 - $33.65 per hour. Please note that this is a good faith estimate for the position at the time of posting. Individuals may also be eligible for an annual discretionary bonus and/or sales compensation based on individual and company performance. Placement on the range may vary based on factors including but not limited to job-related knowledge, skills, and experience, and geographic location. The pay rate will comply with all minimum federal, state, and local wage/salary requirements.
Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (minimum 10+ days annually), including Parental Leave, 20 Paid Holidays, 401(k) + Match, and Short/Long Term Disability. Leave benefits are consistent with state and local laws, including the Colorado Health Families and Workplaces Act.
Learfield is an Equal Opportunity Employer. We provide equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.
Apply Now
Apply Now