Consumer Marketing Specialist

O’Neill Vintners & Distillers is one of California's largest wineries, dedicated to sustainability and quality. They are seeking a dynamic Consumer Marketing Specialist to plan and execute impactful marketing initiatives across their brand portfolio, focusing on brand activations, events, and consumer communications.ResponsibilitiesPlan and execute brand activations, partnerships, trade events, distributor events, hospitality experiences, and community events aligned with brand strategiesAssist with in-market planning, including GSMs, launches, distributor events, and incentive trips. Support launch decks and activation toolkitsEnsure all activations reflect the brand’s experiential identity and deliver a cohesive consumer experienceManage permits, COIs, contracts, shipping, vendor coordination, on-site setup/teardown, and event kitsSupport experience design for hospitality and sales activations, ensuring strong brand touchpoints and compliance standardsEnsure all events adhere to in-market compliance, event compliance standards, and company policiesPlan and support marketing initiatives for Estates, including Robert Hall and Ram’s Gate, to drive luxury brand messaging through experience, design, communication, and all other consumer touchpointsSupport teams leading Estates, such as DTC and Hospitality, in marketing campaigns, promotions, and other consumer touchpointsSupport in design-related needs for Brand activations, consumer touchpoints, and EstatesSupport in consumer-facing merchandise creation, sourcing, and design as required for events, activations, estates, and other consumer-facing outletsTrack project-based budgets and maintain spend within approved GL accounts; support the approvals processAssist in identifying and executing trending partnerships and community initiatives that enhance brand awarenessSupport in PR/Communication functions to drive consumer brand awarenessLiaise with Sales, Hospitality, PR, DTC, agencies, and vendors to ensure seamless executionWork cross-functionally with internal teams, especially Digital, Creative, Brand, Sales, People & Culture, and Hospitality, to align activation and partnership strategies with broader business goalsSupport company-wide initiativesActively contribute to our mission to make the world a better place—every action, big or small, helps us achieve our sustainability goals and strengthens our commitment as a B CorpSkillsBachelor's degree in marketing, public relations, hospitality, wine and viticulture, graphic communications, communications, or a related field (or equivalent experience)1-2 years of experience in brand activations, event marketing, experiential marketing, or related field; wine or lifestyle industry preferredStrong organizational and project management skills with the ability to manage multiple priorities in a fast-paced environmentExperience managing vendors, contracts, and on-site event executionExcellent communication skills and ability to collaborate across departmentsLeadership abilities with a solution-oriented and positive mindset1-2 years of experience in brand activations, event marketing, experiential marketing, or related field; wine or lifestyle industry preferredBenefitsMedicalDentalVisionLife insurance coverageShort- and long-term disabilityA 401(k) with a company matchPaid Time OffHolidaysAnd moreCompany OverviewIt started on 2004 with a simple idea from our founder, Jeff O’Neill, that great wines should be enjoyed by all. It was founded in 2004, and is headquartered in Larkspur, California, USA, with a workforce of 201-500 employees. Its website is http://www.oneillwine.com/.



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