Communication Experience Designer
About this Role
Lead the design of end-to-end borrower communication experiences within the MoneyThunder application—from acquisition and onboarding to repayment, retention, re-engagement, and advocacy.
This role owns the messaging architecture, tone of voice, and behavioral principles across the customer lifecycle. The position ensures all borrower-facing communications are empathetic, compliant, and aligned with brand standards, while supporting business objectives such as engagement, repayment performance, and long-term customer value.
As the guardian of messaging craft and consistency, this role partners closely with Campaign Marketing and cross-functional teams to safeguard messaging integrity across all touchpoints.
What will you do
Design and optimize communication strategies across key lifecycle stages—from loan activation and repayment to re-engagement and advocacy—to improve repayment rates, reduce delinquency, and increase customer lifetime value.Develop, document, and maintain multi-channel communication frameworks (push notifications, LINE, SMS, in-app messages) tailored to borrower behavior and segmentation.Lead retention and collection-supportive initiatives in collaboration with portfolio, collection, product, and legal teams (e.g., due date reminders, win-back campaigns, retention programs), ensuring tone sensitivity and brand alignment in high-risk contexts.Contribute to new campaign initiatives designed to support repayment performance, including ideation, messaging framework development, behavioral framing, and execution planning.Design and craft clear, empathetic, and persuasive messaging that integrates behavioral principles and aligns with brand voice, regulatory requirements, and risk guidelines.Identify and proactively address messaging or tone considerations that may impact brand perception, particularly in sensitive communications.Establish messaging guidelines and documentation to ensure consistency and scalability across campaigns and lifecycle touchpoints.Use customer data and performance metrics to continuously improve communication effectiveness and journey design, including structured testing and experimentation where appropriate.Provide content support for acquisition campaigns when needed (e.g., social media posts, ads, promotional messaging) to ensure lifecycle and narrative consistency.
Who we are looking for
Bachelors degree in Communications, Marketing, Arts, Languages, or related fields.1+ year of experience in marketing communication, content strategy, campaign messaging, or customer journey design (fintech or financial services experience is a plus).Strong writing skills in Thai with the ability to craft clear, persuasive, and empathetic messages, especially in sensitive contexts such as repayment and collections.Comfortable using English for work communication and reviewing materials.High attention to detail and careful mindset, ensuring accuracy, compliance, and consistency across all touchpoints.Strong ownership and confidence in defending ideas with logic and data, while collaborating effectively with cross-functional teams.Resilient, adaptable, and comfortable handling performance pressure and last-minute changes.Familiarity with multi-channel communication tools or CRM/marketing automation platforms is an advantage.Data-driven mindset with the ability to translate insights into improved content and journey performance.
Apply Now
Lead the design of end-to-end borrower communication experiences within the MoneyThunder application—from acquisition and onboarding to repayment, retention, re-engagement, and advocacy.
This role owns the messaging architecture, tone of voice, and behavioral principles across the customer lifecycle. The position ensures all borrower-facing communications are empathetic, compliant, and aligned with brand standards, while supporting business objectives such as engagement, repayment performance, and long-term customer value.
As the guardian of messaging craft and consistency, this role partners closely with Campaign Marketing and cross-functional teams to safeguard messaging integrity across all touchpoints.
What will you do
Design and optimize communication strategies across key lifecycle stages—from loan activation and repayment to re-engagement and advocacy—to improve repayment rates, reduce delinquency, and increase customer lifetime value.Develop, document, and maintain multi-channel communication frameworks (push notifications, LINE, SMS, in-app messages) tailored to borrower behavior and segmentation.Lead retention and collection-supportive initiatives in collaboration with portfolio, collection, product, and legal teams (e.g., due date reminders, win-back campaigns, retention programs), ensuring tone sensitivity and brand alignment in high-risk contexts.Contribute to new campaign initiatives designed to support repayment performance, including ideation, messaging framework development, behavioral framing, and execution planning.Design and craft clear, empathetic, and persuasive messaging that integrates behavioral principles and aligns with brand voice, regulatory requirements, and risk guidelines.Identify and proactively address messaging or tone considerations that may impact brand perception, particularly in sensitive communications.Establish messaging guidelines and documentation to ensure consistency and scalability across campaigns and lifecycle touchpoints.Use customer data and performance metrics to continuously improve communication effectiveness and journey design, including structured testing and experimentation where appropriate.Provide content support for acquisition campaigns when needed (e.g., social media posts, ads, promotional messaging) to ensure lifecycle and narrative consistency.
Who we are looking for
Bachelors degree in Communications, Marketing, Arts, Languages, or related fields.1+ year of experience in marketing communication, content strategy, campaign messaging, or customer journey design (fintech or financial services experience is a plus).Strong writing skills in Thai with the ability to craft clear, persuasive, and empathetic messages, especially in sensitive contexts such as repayment and collections.Comfortable using English for work communication and reviewing materials.High attention to detail and careful mindset, ensuring accuracy, compliance, and consistency across all touchpoints.Strong ownership and confidence in defending ideas with logic and data, while collaborating effectively with cross-functional teams.Resilient, adaptable, and comfortable handling performance pressure and last-minute changes.Familiarity with multi-channel communication tools or CRM/marketing automation platforms is an advantage.Data-driven mindset with the ability to translate insights into improved content and journey performance.
Apply Now