Commercial Marketing Analytics Manager

Job Description: • Develop and implement a scalable, full-funnel marketing measurement framework that aligns with business goals and marketing strategies. • Define and standardize KPIs across brand, demand generation, and retention efforts. • Partner with marketing leadership to evolve measurement maturity and introduce new capabilities. • Collaborate with cross-functional teams to support end-to-end campaign planning, from setting objectives and KPIs to post-campaign analysis and insights. • Ensure measurement plans are in place for all major campaigns, including test design, tracking, and performance evaluation. • Provide guidance on learning agendas and how to apply insights to future planning cycles. • Work closely with teams across marketing, merchandising, commercial strategy, commercial analytics, and data science to ensure alignment on measurement priorities and data integration. • Serve as a key liaison to translate business questions into structured measurement plans and learning agendas. • Support measurement and optimization of e-commerce performance, including traffic, conversion, and digital merchandising effectiveness. • Partner with digital and UX teams to analyze customer journeys and identify opportunities to improve site performance and user experience. • Contribute to the integration of e-commerce data into broader marketing performance reporting. • Support the rollout of new measurement methodologies such as marketing mix modeling (MMM), attribution modeling, and incrementality testing. • Help integrate digital and offline data sources to enable holistic performance evaluation. • Collaborate with internal and external partners to evaluate and implement measurement tools and platforms. • Manage and develop a marketing analytics analyst, providing mentorship, guidance, and support in day-to-day work and long-term career growth. • Foster a collaborative and learning-focused environment within the analytics function. • Guide the analysis of marketing effectiveness across channels and tactics, identifying opportunities to improve ROI and customer engagement. • Contribute to test design and evaluation for A/B and test & control experiments. • Help build dashboards and reporting structures that support ongoing performance monitoring. Requirements: • 7+ years of experience in marketing analytics, marketing strategy, or related roles. • Strong understanding of full-funnel marketing measurement, including brand, digital, CRM, and e-commerce channels. • Experience developing and implementing measurement frameworks and introducing new analytics capabilities. • Familiarity with MMM, attribution modeling, and incrementality testing. • Excellent communication and collaboration skills, with the ability to influence across functions. • Experience in B2B or hybrid B2B/B2C environments is highly desirable. • Bachelor’s degree in marketing, Business, Economics, or a related field; advanced degree a plus. Benefits: • Flexible work arrangements • Professional development Apply tot his job