Chief Marketing Officer (CMO) – Personal Injury Law Firm

Our client, a growing, high-performing Atlanta-based personal injury law firm to identify an experienced Chief Marketing Officer (CMO) with deep B2C law firm marketing experience, preferably in personal injury. This opportunity is best suited for a senior marketing leader who has direct responsibility for driving signed cases and revenue, not just brand awareness. The firm operates in a fast-paced, competitive market and is seeking a hands-on executive who can own strategy and execution. The Opportunity The CMO will serve as a key member of the executive team and a trusted partner to firm leadership, responsible for building and scaling a marketing engine that drives sustained growth. This role requires comfort operating in a high-urgency, performance-driven environment and close collaboration with ownership. This is not a traditional 9-to-5 role and is not suited for candidates with purely agency-side or brand-only backgrounds. Key Responsibilities Strategic Marketing Leadership • Develop and execute a comprehensive B2C marketing strategy aligned with firm growth goals • Position the firm as a differentiated leader in the personal injury market • Identify competitive trends and opportunities for expansion within Georgia and beyond Campaign Development & Performance • Lead integrated marketing campaigns across: • Digital (PPC, LSAs, SEO) • Social (paid and organic) • Radio and traditional media • Monitor and optimize performance metrics, including: • Cost per lead • Cost per signed case • Conversion rates • Channel-level ROI • Ensure brand consistency and regulatory compliance across all channels Intake & Conversion Optimization • Partner with leadership and intake teams to improve lead-to-client conversion • Understand how marketing decisions directly impact signed cases and revenue • Utilize data, call tracking, and CRM insights to guide optimization Creative & Content Oversight • Oversee development of radio scripts, advertisements, and promotional content • Ensure messaging resonates with injured consumers and aligns with legal standards • Collaborate with internal and external creative resources Vendor & Agency Management • Serve as the primary point of contact for external marketing agencies and vendors • Lead vendor performance reviews, budget allocation, and contract negotiations • Hold partners accountable for outcomes and timelines Executive Partnership • Work closely with firm leadership on strategic initiatives and time-sensitive campaigns • Maintain availability for rapid response needs and high-priority initiatives • Proactively provide insights, recommendations, and solutions Required Qualifications • Senior-level marketing leadership experience in a B2C law firm • Personal injury marketing experience strongly preferred • Demonstrated success driving client acquisition and revenue growth • Experience managing significant marketing budgets with ROI accountability • Strong writing skills, including experience with radio or broadcast advertising • Proven ability to lead vendors and external partners Preferred Qualifications • Familiarity with Georgia bar rules related to personal injury advertising and settlements • Experience supporting multi-state or new-market expansion • Background building or leading in-house marketing teams Ideal Candidate Traits • Highly responsive and comfortable operating outside traditional business hours • Data-driven, detail-oriented, and execution-focused • Strategic thinker with hands-on capability • Confident working directly with ownership • Strong sense of ownership and accountability Why This Opportunity • Executive-level role with direct access to firm leadership • Authority over marketing strategy, spend, and execution • Ability to see immediate and measurable impact • Long-term growth opportunity with a respected PI firm Pay: $175,000.00 - $225,000.00 per year Application Question(s): • Do you have in-house B2C law firm marketing experience? Work Location: Remote Apply tot his job