Channel Manager (Partnerships & Alliances)

Requirements • 3+ years of experience in Partnerships, Channel Sales, Business Development, or Alliance Management, preferably within a B2B SaaS environment, • Proven track record of driving measurable revenue through channel partners, rather than just through co-marketing or sponsorship, • Excellent executive-level communication and presentation skills, with the ability to manage complex relationships, • Familiarity with CRM tools (e.g., Salesforce) and partner management platforms, • Prior experience working within or closely with the youth sports or sports association ecosystem (e.g., NGBs, major coaching associations), • Experience launching and scaling partner enablement and referral programs from the ground up, • Demonstrated ability to be entrepreneurial, working independently to build new processes where none currently exist What the job involves • The Channel Manager, Partnerships & Alliances, will be responsible for transforming our portfolio of strategic association and commercial partners into high-performance, predictable growth channels, • This role requires a blend of relationship management, channel sales strategy, and operational rigor to drive pipeline, increase market share, and maximize the mutual value of our strategic alliances in the youth sports sector, • Channel Strategy & Execution:, • Partner Performance: Own the pipeline and ARR targets derived from the assigned partner portfolio, • Channel Program Management: Design, implement, and manage structured referral and resale programs, including contracting, commission/incentive structures, and co-selling guidelines, • Sales Process Integration: Establish clear, repeatable, and scalable processes for partners to submit leads and opportunities, ensuring seamless handover to the LeagueApps sales team (SDRs/AEs), • Joint Business Planning: Conduct quarterly and annual reviews with top-tier partners (JVA, ABCA, soccer.com) to establish joint revenue goals, enablement plans, and go-to-market strategies, • Relationship Management & Partner Enablement:, • Relationship Depth: Serve as the primary point of contact for key partner executives and operational staff, ensuring LeagueApps maintains high visibility and alignment with their strategic goals, • Co-Marketing & Events: Collaborate with LeagueApps Marketing to plan and execute co-branded initiatives, webinars, and partner presence at major conventions (e.g., USCC) to generate demand, • Enablement: Develop and deliver comprehensive training and enablement materials, including pitch decks, product overviews, competitive differentiation, and lead qualification criteria for partner staff, • Reporting & Operations:, • Pipeline Management: Utilize Salesforce and partner tracking tools to accurately forecast partner-influenced and partner-sourced revenue, • KPI Tracking: Report on key performance indicators (KPIs) including Partner-Generated Leads (PGL), Partner-Influenced Pipeline (PIP), and Partner-Attributed ARR, • Tech Stack Alignment: Ensure partners are leveraging any necessary technology (e.g., partner portal, shared CRM views) for efficient communication and data exchange