Casino Retention Coordinator

Bally’s Interactive is redefining the future of entertainment by powering one of the world’s most dynamic entertainment ecosystems. The Casino Retention Coordinator role involves coordinating iCasino promotional activities, crafting campaigns that engage players, and collaborating with various teams to enhance the player experience.ResponsibilitiesDream up and deliver monthly promotional plans that are creative, on-brand, and results-drivenHelp maintain distinct promotional strategies across Bally’s brandsPresent promotional structures, mechanics, timelines, and projected costsBrief compelling copy and visuals to our Marketing Design & Development TeamCollaborate closely with CRM Leads to align promotions with wider marketing activityTailor campaigns to different player audiences and behaviorsPartner with our Social Media team to ensure promotions shine on-site and sociallyBuild and maintain promotion rules and templates, navigating legal and compliance approvalsAnalyze performance data to optimize and evolve future promotionsKeep promotional mechanics, documentation, and templates organized and up to dateStay ahead of market trends to anticipate player and business needsTake new promotional ideas from concept to launchJump into additional projects as the business grows and evolvesPerform related tasks and project work as required by the businessSkillsBachelor's degree in marketing, Business, Communications, or related experience in the Gaming IndustryPossess experience in creating and managing promotionsDemonstrate campaign management / CRM system experienceHave experience working with CMS tools and platformsHave experience working with task management tools (Excel, Monday.com, JIRA, Confluence, etc.)You live and breathe the Casino gaming world and can navigate CRM like it's second natureYou've got marketing magic and a knack for creating campaigns players can't get enough ofProject and campaign planning? You've got it down to a scienceYou're comfortable juggling CRM systems and campaign management tools like a proTask management tools like Excel, Monday.com, JIRA, and Third-Party Promotional Tools. You know them, you love themSuper organized, self-driven, and proactive, you can set your own deadlines and crush themIGaming or customer engagement experience is a plusBenefitsMedical, dental and vision plan options401(k) matching for long-term winsMonthly socials and team building eventsHome office allowance to level up your remote set upWork-from-anywhere month (yes, really!)Downtown office with snacks, games and unbeatable energyCompany OverviewBally’s Interactive is the digital arm of one of the world’s leading entertainment providers, with tens of millions of players across the globe and an unmatched ecosystem of products spanning across sports betting, iGaming and free-to-play. It was founded in 2008, and is headquartered in Conway, South Carolina, USA, with a workforce of 1001-5000 employees. Its website is https://www.coastalasphalt.com.



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