Business Development Representative/Community Liaison- Full Time - Hybrid Remote - Luxury Senior Living

Description Job Summary: The Community Liaison drives occupancy growth primarily through community outreach, referral development, and relationship-based sales. Approximately 60% of the role involves external networking and cultivating partnerships to generate leads, while 40% focuses on tours, consultations, marketing strategy, and internal collaboration. This is a highly visible, strategic role that requires a dynamic, persuasive professional who can connect with prospective residents, families, and referral sources across the community and healthcare ecosystem. Duties & Responsibilities: Community Outreach & Relationship Building (60%) Actively build and maintain a network of referral sources, including hospitals, rehabilitation centers, physicians, senior centers, home health agencies, and community organizations. Attend community events, health fairs, networking functions, and speaking engagements to promote the community and establish a strong market presence. Develop partnerships with local organizations to create mutually beneficial referral opportunities. Serve as a point of contact for prospective residents, families, and referral partners, ensuring consistent follow-up and relationship management. Sales & Resident Consultations (40%) Conduct tours and personalized consultations for prospective residents and their families. Present the community’s continuum of care, amenities, and lifestyle programs in a compelling, consultative manner. Track leads using the CRM system, manage the sales pipeline, and report progress to leadership weekly and monthly. Collaborate with the Executive Director and clinical teams to ensure seamless move-ins and optimal resident satisfaction. Marketing & Strategic Initiatives Partner with marketing and sales teams to plan and execute campaigns, events, and promotions that drive community visibility and occupancy. Analyze local market trends, competitor activity, and referral patterns to adjust outreach strategies. Ensure all marketing and outreach efforts are consistent with California RCFE regulations and industry best practices. Requirements Required Skills & Abilities: Proven success in outside sales, relationship management, and achieving occupancy/revenue goals. Strong knowledge of California RCFE regulations and senior care industry trends. Exceptional interpersonal, presentation, and communication skills; able to influence and inspire trust among families and referral partners. Proficiency with CRM systems, Microsoft Office Suite, and marketing analytics tools. Highly motivated, results-driven, and entrepreneurial. Outgoing, persuasive, and comfortable with frequent external engagement. Strategic thinker with the ability to analyze data and adjust outreach plans. Strong organization, follow-through, and attention to detail. Education & Experience: Bachelor’s degree in Business, Marketing, Healthcare Administration, or related field (preferred). Minimum 3–5 years of senior living sales, business development, or healthcare outreach experience. Physical Requirements: Primarily field-based (approximately 60%), with regular visits to hospitals, referral sources, community events, and prospective resident homes. Office-based work for 40% of the role, including sales administration, reporting, and internal collaboration. Evenings and weekends will be required for events and family meetings. While performing the duties of this job, the employee is occasionally required to stand; walk; sit; use hands to finger, handle, or feel objects, tools, or controls; reach with hands and arms; climb stairs; talk or hear. The employee must occasionally lift or move office products and supplies, up to 20 pounds. Able to stand or walk 75% of the day. Able to work under conditions that require sitting, standing, walking, reaching, pulling, pushing, and grasping. Subject to reactions from dust, disinfectants, and cleaning chemicals, and may be exposed to infectious waste, diseases, and other conditions. Use personal protective equipment and supplies when needed: Subject to infectious diseases, substances, and odors.