Business Development Regional Lead - Africa (Fiat & P2P)

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 250 million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.We are seeking a strategic, action-oriented leader to drive Binance’s fiat and P2P business across Africa. This role carries full regional ownership of business, coordinates cross-functional initiatives and shapes the growth and compliance roadmap for the continent. You will be responsible for building a resilient business foundation, unlocking market-specific opportunities, and delivering long-term growth in user engagement and volume across both fiat and cryptocurrency rails. Requirements Regional Leadership & StrategyOwn Binance’s fiat and P2P business performance across African marketsDefine regional strategies aligned with global objectives, and translate them into actionable country-level plansOversee business metrics such as user growth, trading volume, conversion rates, and merchant activityAct as the key voice for the African market in internal decision-making and global planningP2P Ecosystem DevelopmentGuide the growth and governance of the P2P merchant network across the regionEnsure liquidity, pricing quality, operational compliance, and long-term merchant sustainabilityCollaborate with global P2P teams to deploy localised product features and market-facing initiativesMaintain platform health and trust through proactive merchant management and performance monitoringFiat Infrastructure & Channel ExpansionIdentify and unlock local fiat on/off-ramp opportunities via PSPs, mobile wallets, and banking partners.Coordinate with internal product, legal, compliance, and technical teams to deliver a market-ready solution.sSupport deployment of Fiat onboarding, KYB flows, Express Zone, and other localised initiativesBuild strong internal and external partnerships to ensure long-term channel stability and growth.Cross-functional & Regulatory AlignmentWork closely with compliance and legal teams to assess market risks and regulatory developmentsHelp shape Binance’s compliance transition roadmap in key marketsCoordinate responses to local requirements while maintaining business continuity and user accessibilityTeam Leadership & Talent DevelopmentLead and develop the Africa regional team, currently composed of experienced payment professionalsProvide structure, mentorship, and accountability across marketsIdentify capability gaps (especially on the P2P side) and actively drive hiring and upskillingFoster a performance-driven, collaborative, and ownership-led culture Requirements 12+ years of experience, and 8+ years in crypto, fintech, payments, marketplaces, or adjacent sectorsDemonstrated experience owning business strategy and execution across multiple countries or regionsStrong understanding of crypto ecosystemsExperience working in or across African markets is essential; understanding the local context is critical.Excellent cross-functional collaboration, project management, and communication skillsAbility to work across commercial, regulatory, technical, and operational domainsFluent in English is a must; French or other regional languages are strong advantagesHigh work ethic, high personal integrity, resilience, and a deep belief in crypto adoption across emerging markets Additional Information Why Binance• Shape the future with the world’s leading blockchain ecosystem• Collaborate with world-class talent in a user-centric global organization with a flat structure• Tackle unique, fast-paced projects with autonomy in an innovative environment• Thrive in a results-driven workplace with opportunities for career growth and continuous learning• Competitive salary and company benefits• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice.

Apply Now