Bright Event Rentals - Social Media Manager
Bright Event Rentals - Social Media Manager
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Social Media Manager
Bright Event Rentals
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Social Media Manager
Southern California, Northern California, Phoenix, or Texas
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Description
About UsPEAK Event Services and Bright Event Rentals are part of the nation’s largest event rental company. United by one mission, we deliver unforgettable events through thoughtful solutions, reliable execution, and end-to-end service powered by the right people, exceptional products, and local expertise with national reach. Together, our teams bring extraordinary events to life, while offering employees opportunities to grow within a coast-to-coast company.As part of our team, you’ll contribute to extraordinary events that make lasting memories for clients across the country. We offer the scale of a nationwide company, paired with the creativity and connection of locally driven teams. Here, you’ll find opportunities to grow your career, collaborate with talented colleagues, and make a meaningful impact in an industry built on celebration.What You'll DoThe Social Media Manager owns social media strategy and execution across all brands within our enterprise marketing portfolio. This is a hands-on, high-ownership role responsible for building and maintaining a consistent, engaging brand presence across all social channels and digital listing platforms and for being the person who captures, creates, and publishes the content that brings our brands to life online. This role works closely with the Content Team, Graphic Designer and the VP of Marketing to ensure social is integrated into every campaign, launch, and brand moment. You'll also be the voice of our brands in comment sections, review platforms, and community spaces representing each brand with accuracy, warmth, and professionalism. This role reports to the VP of Marketing. Social Strategy & Channel ManagementOwn and manage social media presence across Instagram, LinkedIn, Facebook, Pinterest, and emerging platforms for all brandsDevelop and maintain brand-specific content calendars aligned to campaign priorities, product launches, and seasonal marketing momentsBuild and execute social strategy across all brands in partnership with the Content Manager and VP of MarketingMaintain distinct brand voices and visuals across all platforms what works for one brand may not work for anotherManage paid social coordination with our agency or in-house partners ensuring organic and paid strategies are alignedMonitor platform trends, algorithm changes, and competitor activity and adapt strategy accordinglyStay current with social trends that align with the brand and stay up to date with best practices for organic and paid contentCommunity Management & Brand ReputationMonitor and respond to comments, messages, and engagement across all social platforms for all brands in a timely and on-brand mannerAssist with Google Business Profile management including responding to reviews, updating listings, and flagging issues as neededManage and maintain industry platform listings including PartySlate, The Knot, WeddingWire, etc. keeping profiles current, optimized, and visually strongEscalate negative reviews or sensitive community interactions to the Manager appropriatelyContent Creation & Field CaptureServe as a hands-on content creator — shoot photos and short-form video in the field at events, installs, showrooms, and partner locationsCoordinate with sales and field teams to identify and capture content opportunities at customer events, in showrooms, etc.Develop Reels, Stories, and short-form video content that showcases product, people, and brand personality across all brandsWrite compelling copy across all formats (captions, headlines, CTAs etc) tailored to each brand's voice and each platform's audienceBrief and direct the Designer on social asset needs with clear creative direction tied to platform specs and campaign goalsAsset Management & OrganizationOwn and maintain the social and digital asset library across all brands Establish consistent file naming and storage systems for social content in coordination with the broader marketing teamManage usage rights and tagging for all photography and video assetsCoordinate with sales teams on user-generated content and customer event photography to keep the content pipeline fullCross-Functional CollaborationWork closely with the Marketing Specialist on content alignment and campaign integrationPartner with the Designer for asset production and visual consistencyCoordinate with sales teams across markets to identify content opportunities and align on brand messagingParticipate in campaign planning and GTM meetings to ensure social is integrated from the startCollaborate with the marketing team and actively pitch creative ideasReporting & PerformanceTrack and report on key metrics monthly: reach, engagement rate, follower growth, social-driven web traffic, review ratings, and listing performance — may vary depending on platformWork toward annual targets of 20% increase in social-driven web traffic and 15% increase in engagement across brandsMaintain UTM tracking and coordinate with marketing ops on attribution for social-driven campaignsUse data to make content and channel decisions proactively, know what's working and adjust
Requirements
3–5 years of social media management experience, ideally across multiple brands or accounts Demonstrated hands-on content creation skills, you can point to work you personally shot, edited, and published Proficiency across Instagram, LinkedIn, Facebook, and Pinterest with a real understanding of each platform's nuance Strong copywriting skills, you write captions that sound like a human, not a press release Experience managing community engagement, review responses, and online brand reputation Familiarity with social scheduling and analytics tools such as Sprout Social, Hootsuite, Later, or similar Comfort with photo and video capture and basic editing using Adobe, Canva, CapCut, or equivalent Highly organized, asset management and multi-brand calendar ownership require real operational discipline Willingness and ability to travel up to 20% for field content capture Experience in events, hospitality, wedding, or luxury lifestyle industries is a plus Familiarity with B2B social strategy, specifically LinkedIn for business developmentExperience coordinating with sales teams to drive content opportunities
Salary Description
$75,000-$80,000
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