Brand System & Marketing Designer

This is a remote position. **PLEASE CAREFULLY READ ALL THE DETAILS BEFORE APPLYING*** Job Title: Brand System & Marketing Designer Work Type: Remote/WFH Full-time Working Hours: TBD (Usually US Hours/Night shift) Start Date: TBD JOB OVERVIEW: We are looking for a designer who can convert structured business and brand inputs into clean, usable, and repeatable visual systems. This includes: Brand identity systems Brand manuals/guidelines Marketing and sales assets High-fidelity landing page layouts (design only, no coding) This is a system-building role, not a one-off design role. JOB ROLE & RESPONSIBILITIES: Core Responsibilities 1. Brand System Development Build complete identity systems: Logo system (primary, secondary, icon, light/dark, usage rules) Color architecture (primary/secondary/neutral + hierarchy and usage) Typography system (roles, scale, spacing, rules) Visual guidelines that make the brand easy to apply consistently Produce a concise, structured brand manual (approx. up to 30 pages) that enables consistent execution without further explanation. 2. Asset Creation & Application Apply the system across: Website visual systems and landing page layouts Sales and operational collateral (proposals, invoices, PDFs, templates) Presentation systems Basic marketing and social assets aligned with the brand 3. Landing Page Design (No Coding) Design high-fidelity desktop and mobile layouts based on structured content maps Ensure: Clear visual hierarchy Strong presentation of offer, proof, and CTA Clean structure for developer or AI implementation 4. Structured Workflow Execution Work from detailed inputs (questionnaires, strategy docs, briefs) Translate inputs into structured outputs without guesswork Ask clarifying questions where needed Maintain organized files, naming conventions, and version control JOB REQUIREMENTS: Tools & Technical Stack Adobe Creative Cloud: Illustrator (vector/logo systems) Photoshop InDesign (brand manuals and structured documents) Figma (or equivalent): Layout systems Landing page design Components and reusable design systems File expectations: Clean, structured source files (AI, PSD, INDD, Figma) Exported assets (SVG, PNG, PDF, etc.) Organized layers, frames, and components for reuse and handoff Seniority & Profile Target: Strong mid-level designer with clear potential to grow into a lead role Experience: 3–5+ years in brand, visual, or marketing design Portfolio showing full brand systems (not just logos) Real landing page or web design examples with strong structure Key attributes: Thinks in systems, not one-off designs Can interpret structured written input and translate it visually Understands hierarchy, clarity, and communication—not just aesthetics Can explain design decisions in terms of business outcomes Strong written and spoken English What We Are NOT Looking For Purely aesthetic or trend-driven designers Inconsistent or style-heavy portfolios Designers who require constant direction or vague briefs Dribbble-style work without real-world application Future Growth (Important) This role is designed to evolve. Over time, this person may: Help manage additional specialized designers (motion, UI, ads, etc.) Maintain quality control across all visual outputs Support basic performance tracking and reporting (what is working, what is not) We are not hiring a manager today—but we want someone capable of growing into that role.