Brand Strategist & Digital Marketing Lead for Celebrity Champagne Brand

We are building a celebrity‑backed premium champagne brand and are looking for a senior operator who can both define the brand strategy and directly run digital marketing. This is a hands‑on leadership role, not a social media manager position. Our founding team includes experienced spirits operators and hospitality industry partners, and we already have PR, events, and social support in place. What we need is someone who can sharpen the brand and build a digital engine that converts attention into sales. Objective Build a premium, culturally relevant champagne brand while driving measurable sales growth. This role sits at the intersection of: brand positioning digital performance marketing influencer and cultural strategy hospitality/on‑premise visibility Go‑to‑Market Context Our strategy is to build the brand through a combination of: on‑premise placements (restaurants, hotels, nightlife) influencer and tastemaker seeding digital amplification and paid social direct‑to‑consumer (secondary channel) Initial market focus: Newport Beach (summer) Miami (winter) The goal is to create localized cultural dominance, then scale. Key Responsibilities 1. Brand Strategy & Positioning Refine and finalize core brand positioning Develop the primary brand message / tagline Define clear “billboard-level” messaging Establish a coherent brand narrative across all channels Ensure alignment across PR, events, influencers, and digital We are currently exploring positioning around: modern luxury champagne low dosage / low sugar “luxury without excess” You will help pressure-test and sharpen this into a clear, ownable message. 2. Digital Marketing Leadership (Hands-On) You will personally lead and manage digital marketing, including: Meta / Instagram advertising creative development and iteration audience targeting and segmentation conversion optimization retargeting and funnel strategy This is not advisory — we are looking for someone who can execute and own performance. 3. Messaging & Creative Testing A core part of the role is to systematically test and refine brand messaging. This includes: A/B testing taglines and headlines testing creative formats and hooks identifying what drives engagement and conversion translating winning messaging into broader brand usage You should be comfortable combining: creative instinct + data-driven decision making 4. Influencer & Content Amplification Strategy Help define which influencers matter and why Structure how events → content → paid ads connect Turn organic content into high-performing paid creative Build a repeatable content + distribution system Ideal Background We are looking for someone who has operated at the intersection of: brand strategy + performance marketing Strong preference for candidates with experience in: celebrity‑backed brands premium alcohol or luxury consumer products hospitality / nightlife-driven brands influencer-led brand building You should understand both: how luxury brands are perceived how marketing actually drives revenue What This Role Is NOT Not a social media manager Not a content calendar role Not a pure strategist who doesn’t execute We are looking for someone who can: define the brand AND drive growth Engagement Initial 90-day engagement Potential for longer-term role Compensation flexible (monthly + performance or equity possible) To Apply Please include: Brands you helped launch, position, or scale Examples of digital campaigns you personally ran Any experience with celebrity-backed or alcohol brands A short written response (1–2 paragraphs): If you were launching a premium champagne brand in the next 90 days, how would you approach: defining the core message testing positioning / taglines building a digital campaign that drives early traction Final Note We are not looking for volume or activity. We are looking for someone who can: create clarity build a system drive real outcomes