Brand Manager, Super Premium
About the position
The Brand Manager will take responsibility for leading the Emerging Super
Premium Brand segment. This position will be responsible for rolling out product
innovations, developing brand-building plans, and executing projects which
support both the short and long-term marketing strategy. The Brand Manager will
collaborate cross-functionally (locally and with international colleagues) to
create brand relevancy with consumers, drive profitable growth and, develop and
execute activities that build and support the brand equity. This person will
take lead in managing vendor and agency partners and all aspects of their
projects.
This is a hybrid role that requires three days per week in our Stratham, NH
and/or Boston, MA corporate office.
Responsibilities
• Work closely with international IC contacts and NPPD team to adjust
internationally available items to US brand and regulatory needs.
• Lead the management and development of new product launches to meet the needs
of the consumer, maintain Lindt brand and quality standards, and achieve
financial objectives (sales, COGs, and profitability).
• Provide clear leadership and foster effective cross-functional team
collaboration (R&D, Packaging, Purchasing, and Creative) to bring products to
market together successfully, on time in full from concept & product
ideation, through final item set-up.
• Ensure projects are being managed effectively, stage gates are on track, and
launches are delivered on time meeting objectives.
• Proactively communicate and collaborate with Field Sales to ensure meaningful
integration and alignment in meeting the needs of the customer and
marketplace.
• Build and continuously develop the strategy for new and emerging brands
within the Lindt USA portfolio.
• Work with the Brand and Sales teams to recommend impactful and scalable
additions to the portfolio by balancing both tactical Sales needs as well as
strategic Brand considerations.
• Develop and execute marketing communication plans via advertising and
consumer promotions, including media recommendations, social media, PR, and
consumer activations.
• Thoroughly understand Lindt brand equity and respective sub-brand equities.
Develop brand plans and initiatives, such as digital media, promotions,
packaging and creative, which fully align and strengthen positioning.
• Lead or conduct routine analysis of the brand, key initiative, competition,
category, customer and consumer. Synthesize key findings and indications
which enhance brand and company performance.
• Lead and assist with insight gathering research that collects consumer and
competitive knowledge that can be utilized to enhance and evolve the brand's
recipe development, promotional acceptance and communication evolution, among
others.
• Thoroughly understand internal brand metrics, such as sales and profit, and
actively contribute to sales projections and financial planning to drive the
brand.
Requirements
• Marketing experience within a FMCPG
• Experience in new product development
• Research experience - consumer panels & Qualitative / Quantitative research
methods
• Bachelor's degree required
• Ability to travel up to 10%
Nice-to-haves
• Previous experience with full P&L responsibility, a plus
• Experience working in an international corporate environment, a plus
• MBA preferred
Apply tot his job
Apply To this Job
The Brand Manager will take responsibility for leading the Emerging Super
Premium Brand segment. This position will be responsible for rolling out product
innovations, developing brand-building plans, and executing projects which
support both the short and long-term marketing strategy. The Brand Manager will
collaborate cross-functionally (locally and with international colleagues) to
create brand relevancy with consumers, drive profitable growth and, develop and
execute activities that build and support the brand equity. This person will
take lead in managing vendor and agency partners and all aspects of their
projects.
This is a hybrid role that requires three days per week in our Stratham, NH
and/or Boston, MA corporate office.
Responsibilities
• Work closely with international IC contacts and NPPD team to adjust
internationally available items to US brand and regulatory needs.
• Lead the management and development of new product launches to meet the needs
of the consumer, maintain Lindt brand and quality standards, and achieve
financial objectives (sales, COGs, and profitability).
• Provide clear leadership and foster effective cross-functional team
collaboration (R&D, Packaging, Purchasing, and Creative) to bring products to
market together successfully, on time in full from concept & product
ideation, through final item set-up.
• Ensure projects are being managed effectively, stage gates are on track, and
launches are delivered on time meeting objectives.
• Proactively communicate and collaborate with Field Sales to ensure meaningful
integration and alignment in meeting the needs of the customer and
marketplace.
• Build and continuously develop the strategy for new and emerging brands
within the Lindt USA portfolio.
• Work with the Brand and Sales teams to recommend impactful and scalable
additions to the portfolio by balancing both tactical Sales needs as well as
strategic Brand considerations.
• Develop and execute marketing communication plans via advertising and
consumer promotions, including media recommendations, social media, PR, and
consumer activations.
• Thoroughly understand Lindt brand equity and respective sub-brand equities.
Develop brand plans and initiatives, such as digital media, promotions,
packaging and creative, which fully align and strengthen positioning.
• Lead or conduct routine analysis of the brand, key initiative, competition,
category, customer and consumer. Synthesize key findings and indications
which enhance brand and company performance.
• Lead and assist with insight gathering research that collects consumer and
competitive knowledge that can be utilized to enhance and evolve the brand's
recipe development, promotional acceptance and communication evolution, among
others.
• Thoroughly understand internal brand metrics, such as sales and profit, and
actively contribute to sales projections and financial planning to drive the
brand.
Requirements
• Marketing experience within a FMCPG
• Experience in new product development
• Research experience - consumer panels & Qualitative / Quantitative research
methods
• Bachelor's degree required
• Ability to travel up to 10%
Nice-to-haves
• Previous experience with full P&L responsibility, a plus
• Experience working in an international corporate environment, a plus
• MBA preferred
Apply tot his job
Apply To this Job