Brand Manager - Rebranding Project

Our top financial client is seeking a highly organized and experienced Brand Manager to own the meticulous execution of a significant brand refresh and rollout. This role plays a central, hands-on role in translating high-level strategy into tangible, on-time deliverables across the entire organization and with external partners. The ideal candidate is an exceptional project manager with a strong bias for action and a collaborative spirit. While prior experience in the financial services or B2B sector is a plus, proven success managing the rollout of a major brand refresh or launch for a mid-size company is the top priority. A critical focus of this role is diligent execution; you must be eager to follow the defined strategy and plan rather than focusing on strategic development. What You’ll Do: Project Management & Execution Ownership Develop, maintain, and own the comprehensive project schedule for the rebranding rollout using tools like Asana, Excel, and other project management software. Oversee the end-to-end execution of the brand launch plan, ensuring all deliverables for all workstreams (campaigns, assets, core strategy) are met on time and within scope. Run the day-to-day operations of the brand rollout and ongoing brand programs. Proactively identify potential risks or roadblocks and develop effective mitigation strategies. Serve as the primary point of contact for all project-related communications, status reports, and updates, ensuring comfort working with senior leadership. Agency & Cross-Functional Management Act as the central coordinator, ensuring seamless communication and alignment among all internal stakeholders (including Compliance, Legal, and product teams). Manage the relationship with the external creative agency, creative vendors, and freelance talent. Represent the client-side of the partnership, overseeing agency output, driving timely review cycles, and ensuring they have the necessary information and approvals to deliver on schedule. Coordinate with Legal and Compliance teams to move assets to market quickly and ensure brand consistency. Brand Governance & Support Ensure all project execution adheres strictly to the approved brand strategy and plan, contributing to a cohesive and unified brand experience. Create and maintain essential brand guidelines, templates, and the core asset library. Support key internal teams with on-time, on-brand creative assets. Track brand adoption and basic performance metrics, recommending optimizations where appropriate. What You’ll Bring: 7–10 years of experience in brand management, brand marketing, or large-scale project management roles. Demonstrated success with the planning and execution of a mid size company brand rollout (e.g., brand launch, major refresh, or acquisition integration). Exceptional project management skills; highly proficient in building, tracking, and managing complex schedules using tools like Asana and Excel. Proven expertise working on the client side to manage external agencies and vendors. A highly collaborative, team-oriented personality with excellent written and verbal communication skills. Comfort working within a defined structure and strategy, prioritizing meticulous execution over strategic development. Financial services or B2B industry experience is preferred. Apply tot his job