Brand Manager, New Revenue Streams
As a business, The Coca-Cola Company is constantly evolving we develop new products, acquire great brands and pioneer new ways of doing things. Working here is more than working for the global beverage leader, its an opportunity to be a part of something that can positively impact the world.
As Brand Mana ger within our New Revenue Streams business, here's...
What Youll Do for Us
Ensure alignment of brand strategy with overall Company strategy to drive profitable growth.
Develop 3-Year long-range plan strategy for growth, annual brand plans, brand positioning, and insights.
Partner with diverse cross-functional team to develop brand plans and innovation pipeline.
Manage business performance through data analysis by converting KPIs and findings into specific insights and actions that drive business results.
Manage program budgets and timelines to drive flawless execution of the plan, hitting all key milestones on time and within budget.
Effectively influence internal and external stakeholders to achieve business objectives.
Think and act like a business owner with a general management mindset.
Demonstrate strong financial acumen and manage brand P&L
Lead partner routines.
Qualifications & Requirements
Bachelors Degree in Marketing, Communication, Strategic Management and/or Business; MBA preferred
3 or more years of relevant work experience in brand management
Experience with Nielsen or IRI, BASES and other quantitative research tools and a passion for understanding consumer behavior.
Knowledge of procedures and media used to drive increased volume and brand equity.
Knowledge of and ability to apply basic marketing concepts(e.g. brand positioning, brand architecture, SWOT Analysis, competitive assessment, marketing objectives and strategies, consumer segmentation)used in the development of marketing plans.
Ability to manage and inspire agency performance.
Making consumers and their needs the primary focus of the business; developing, evaluating and selecting consumer-based actions that maximize long-term profitability and volume.
Knowledge of the creative brief development process.
Ability to evaluate creative concepts and executions based on creativity, strategic alignment and consumer impact.
Ability to utilize syndicated, custom, and secondary research to identify opportunities to develop brand plans and marketing tactics.
Strong experience within the field of strategic marketing/business development, with a holistic knowledge of business operations
Must have significant experience in operations, business system and financial processes and activities, project management, and preparing and giving presentations to internal and external key contacts/senior management.
Experience in working in a cross functional and international environment is ideal.
In-depth understanding, knowledge and practical experience in customer and/or customer marketing is needed.
Must possess the ability to ability to work with a geographically spread, culturally diverse team, stakeholders and partners.
What We Can Do For You
Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world and were always innovating.
Expansive & Diverse Customers: We focus on diversified and large range of customers each day.
Critical experiences: We work as a global network with a wide range of cross-functional partners to step-change the way we refresh the world and make an impact every day.
Growth Culture: Be a protagonist of bringing to life Coca-Cola's new vision and organization.
SkillsLeadership; Media Planning; Creative Process; Analytical Thinking; Marketing; Consumer Segmentation; Quantitative Research; Digital Media Strategy; Competitive Assessments; SWOT Analysis; Nielsen Data; Brand Positioning; Group Problem Solving; Social Media Strategies; Creative Brief Development; Brand Architecture; Channel Management
Apply Now
As Brand Mana ger within our New Revenue Streams business, here's...
What Youll Do for Us
Ensure alignment of brand strategy with overall Company strategy to drive profitable growth.
Develop 3-Year long-range plan strategy for growth, annual brand plans, brand positioning, and insights.
Partner with diverse cross-functional team to develop brand plans and innovation pipeline.
Manage business performance through data analysis by converting KPIs and findings into specific insights and actions that drive business results.
Manage program budgets and timelines to drive flawless execution of the plan, hitting all key milestones on time and within budget.
Effectively influence internal and external stakeholders to achieve business objectives.
Think and act like a business owner with a general management mindset.
Demonstrate strong financial acumen and manage brand P&L
Lead partner routines.
Qualifications & Requirements
Bachelors Degree in Marketing, Communication, Strategic Management and/or Business; MBA preferred
3 or more years of relevant work experience in brand management
Experience with Nielsen or IRI, BASES and other quantitative research tools and a passion for understanding consumer behavior.
Knowledge of procedures and media used to drive increased volume and brand equity.
Knowledge of and ability to apply basic marketing concepts(e.g. brand positioning, brand architecture, SWOT Analysis, competitive assessment, marketing objectives and strategies, consumer segmentation)used in the development of marketing plans.
Ability to manage and inspire agency performance.
Making consumers and their needs the primary focus of the business; developing, evaluating and selecting consumer-based actions that maximize long-term profitability and volume.
Knowledge of the creative brief development process.
Ability to evaluate creative concepts and executions based on creativity, strategic alignment and consumer impact.
Ability to utilize syndicated, custom, and secondary research to identify opportunities to develop brand plans and marketing tactics.
Strong experience within the field of strategic marketing/business development, with a holistic knowledge of business operations
Must have significant experience in operations, business system and financial processes and activities, project management, and preparing and giving presentations to internal and external key contacts/senior management.
Experience in working in a cross functional and international environment is ideal.
In-depth understanding, knowledge and practical experience in customer and/or customer marketing is needed.
Must possess the ability to ability to work with a geographically spread, culturally diverse team, stakeholders and partners.
What We Can Do For You
Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world and were always innovating.
Expansive & Diverse Customers: We focus on diversified and large range of customers each day.
Critical experiences: We work as a global network with a wide range of cross-functional partners to step-change the way we refresh the world and make an impact every day.
Growth Culture: Be a protagonist of bringing to life Coca-Cola's new vision and organization.
SkillsLeadership; Media Planning; Creative Process; Analytical Thinking; Marketing; Consumer Segmentation; Quantitative Research; Digital Media Strategy; Competitive Assessments; SWOT Analysis; Nielsen Data; Brand Positioning; Group Problem Solving; Social Media Strategies; Creative Brief Development; Brand Architecture; Channel Management
Apply Now