Brand Activation Representative

The Boston Beer Company is a fast-paced, growing company dedicated to providing high-quality beer products. They are seeking a Brand Activation Representative to enhance the visibility and availability of their brands at retail locations while supporting the local sales team and building relationships with wholesalers and retailers. Responsibilities Execute internal sales objectives & improve account conditions using BBC systems and selling process Learn and be proficient in beer industry knowledge, brewing, and BBC product styles Execute impactful promotions for accounts in the On Premise (bars/restaurants) & Off Premise (grocery & liquor stores), sampling events, and festivals Improve conditions and merchandise accounts by building displays, resetting coolers and displaying point of sale items to increase visibility of our brands Conduct waitstaff & bartender education sessions to drive brand awareness and volume in accounts Farm existing business in top on & off premise accounts to grow depletions Build strong relationships with wholesalers and retailers Skills 1+ years sales and/or food/beverage industry experience 4 Year Bachelor's Degree or relevant experience Valid driver's license, registered and insured vehicle, and ability to drive to and from accounts continuously Ability to lift and move cases of beer frequently Ability to climb, kneel, and stoop to arrange and display point-of-sale frequently Company Overview We are The Boston Beer Company and together we are heavy. It was founded in 1984, and is headquartered in Boston, Massachusetts, USA, with a workforce of 1001-5000 employees. Its website is