B2B SaaS marketing strategist to define ICP, messaging and website for enterprise tech platform
We are building the marketing foundation for DemandFlow, a cloud-native multi-module SaaS platform for enterprise organisations managing complex network, IT asset, and project estates. The platform is live, we hold award winning technologies, and we have paid enterprise engagements with 2 out of 3 of the biggest UK telecom companies. We are now ready to invest properly in go-to-market. We need an experienced B2B SaaS marketer to own the full strategic and creative process: ICP definition, messaging and positioning, website strategy, and copywriting. This is foundation work — there is no existing messaging framework, no defined ICP, and no website that reflects what the platform actually does. The right person will relish that brief. We have attached a detailed marketing brief covering the product, current commercial situation, competitive landscape, and our preliminary USP thinking. Please read it before applying. To be considered, your proposal must include: examples of B2B SaaS positioning or messaging work you have led; a brief description of a technically complex or niche product you have marketed; your proposed approach to ICP definition; and your rate and availability. We are a small, serious team. We value people who ask good questions, push back when needed, and produce work that would stand up in front of a FTSE 100 procurement team.