B2B Industry Marketing Manager for Corporate Solutions - Scaling Business Growth through Strategic Marketing Initiatives (Remote)

Transforming Corporate Food Solutions with ezCater At ezCater, we're revolutionizing the way businesses approach corporate food solutions. As the most trusted provider in the industry, we've developed a cutting-edge platform that enables organizations to centralize and track their food spend, streamline their procurement processes, and fulfill a wide range of culinary needs - from daily employee meals to client meetings and company-wide events. Backed by top investors and boasting an unmatched nationwide footprint, we're poised for continued growth and success. Join Our Dynamic Team as an Industry Marketing Manager We're seeking an experienced and strategic B2B Industry Marketing Manager to join our Corporate Solutions Marketing team and help drive business growth through targeted marketing initiatives. As a key member of our team, you'll be responsible for developing and executing comprehensive marketing strategies that align with our ambitious growth targets within a defined industry vertical. Key Responsibilities Market Analysis: Conduct in-depth market research to stay abreast of industry trends, customer needs, and the competitive landscape. Leverage insights to inform product marketing and go-to-market strategies within your focus industry. Strategy Development: Collaborate with cross-functional teams to develop and implement effective messaging and marketing strategies that drive business growth. Identify target audiences and segments that will deliver maximum impact. Campaign Planning and Execution: Design and oversee the execution of integrated marketing campaigns across multiple channels, including digital marketing, events, content marketing, and more. Ensure campaigns meet aggressive lead generation targets. Sales Enablement: Work closely with the sales team to provide them with the tools, resources, and messaging needed to effectively engage prospects within your industry vertical. Ensure alignment between marketing efforts and sales objectives. Analytics and Reporting: Measure the effectiveness of industry marketing initiatives, providing regular reports on KPIs and iterating to drive outcomes at scale. Essential Qualifications 5+ years of experience in marketing, with a proven track record of building and scaling B2B marketing programs. Hands-on experience with B2B lead generation, with a focus on industry-specific campaigns. Strong understanding of the B2B sales cycle, with the ability to tailor marketing strategies to a defined segment. Experience working with sales teams against an enterprise-level, named account list. Proficiency in marketing automation tools, particularly Hubspot. A unique blend of creativity and technical expertise, with the ability to articulate complex ideas and communicate effectively with cross-functional teams. Preferred Qualifications Experience managing Account-Based Marketing (ABM) programs. A "figure it out" mentality that drives you to take ownership in the face of ambiguity. Demonstrated ability to collaborate with cross-functional teams and lead projects as an independent contributor. What You'll Get from Us At ezCater, we offer a compelling opportunity for career growth and development in an environment of radical transparency and open access to data. You'll enjoy: A competitive salary, with a national cash compensation range of $101,000 - $133,000. Stock options that you'll help make worth a lot. A flexible work arrangement, with the option to work from our Boston or Denver offices, or remotely from home. A comprehensive benefits package, including 401K with ezCater match, health/dental/FSA, and long-term disability insurance. A culture that values work-life balance, with sane working hours and generous time-off policies. A collaborative and dynamic team environment, with opportunities for professional growth and development. Why You'll Love Working at ezCater At ezCater, we're committed to creating a culture that is inclusive, supportive, and empowering. We value diversity and believe that a diverse team is essential to driving innovation and success. We're an equal opportunity employer, and we welcome applicants from all backgrounds. As a member of our team, you'll be part of a fast-paced and dynamic environment that is shaping the future of corporate food solutions. You'll have the opportunity to work on exciting projects, collaborate with talented colleagues, and make a meaningful impact on our business. Ready to Apply? If you're a motivated and strategic marketing professional looking to drive business growth through targeted marketing initiatives, we want to hear from you. Please submit your application, including a cover letter that tells us why you're interested in ezCater and this role. Don't worry too much about traditional cover letter guidelines - we're looking for your authentic voice and perspective. Join our team and be part of a company that's transforming the corporate food solutions landscape. Apply now and let's grow together! Apply for this job