B2B Google Ads Strategist – Industrial / Technical Products (Search-Only, Strategy-First)
About Us Sensocon is a U.S.-based manufacturer of industrial and wireless sensors (pressure, temperature, humidity, LoRaWAN). Our customers are engineers, facilities managers, and industrial buyers. This is B2B search advertising, not ecommerce marketing or consumer lead generation. We currently plan to run search-only Google Ads with an initial monthly ad spend of $6,000. What We’re Looking For We are seeking an experienced B2B Google Ads strategist to help us determine what should be built and why before any campaigns are created. This engagement is intentionally strategy-first. Phase 1 focuses on analysis, recommendations, and proposed strategy. No campaigns will be built in Phase 1. Project Structure Phase 1A – Strategy, Website & Conversion Review (No Campaign Build) Fixed-price engagement Goal: Provide clear, actionable recommendations for how our Google Ads campaigns should be structured before any build work begins. Scope & Deliverables: Website & Landing Page Review (Ads-Focused) Identify which pages are suitable for paid search traffic Hub vs category vs product page recommendations Message match and Quality Score risk assessment Conversion friction observations and improvement suggestions Conversion Strategy & Tracking Review GA4 is installed; review event structure and conversion setup Conversions may include: RFQ submissions Contact forms Online orders (currently secondary) Recommend: Primary vs secondary conversions What should be optimized toward vs observed Tracking gaps or ambiguities (diagnosis only, no implementation yet) Keyword & Intent Strategy (Search-Only) Intent-based keyword grouping Clear separation strategy for: “Wireless” vs “LoRaWAN” searches Identification of: High-intent / low-volume keywords Keywords not worth bidding on at a $6,000/month budget Match-type strategy and rationale Proposed Campaign Architecture Recommended campaign and ad group structure Budget allocation approach for $6,000/month Initial bidding strategy recommendation Explicit exclusions (what should not be built) Clear Build Recommendation A concise summary stating: What campaigns should be built What should not be built Key risks and assumptions Deliverable: A written strategy document or slide deck summarizing findings and recommendations. ⏱ Timeline: 7–14 days Budget: Please propose a fixed price for Phase 1A Important Context We currently have a Google Ads campaign that was self-built and is known to be sub-optimal. Reviewing the existing campaign is optional and secondary. We are not seeking a detailed audit of prior campaigns. The focus is on forward-looking strategy, not critique of past work. Apply tot his job