B2B Email Marketing Coordinator
About Selkirk Sport
Pickleball is the fastest growing sport in the US and Selkirk Sport is the market leader in manufacturing all things Pickleball! We are an agile company with a collaborative management style whose mission is to fuel Pickleball players’ obsession by creating a premier product ecosystem through a variety of brands.
This not only applies to delivering the foremost in creative excellence through high-performance equipment manufactured in the USA, but also in how Selkirk Sport strives to improve the Pickleball community through grass-roots programs, professional athlete sponsorship, and supporting local non-profits & schools. We look for people who are focused, tech-savvy, fast-paced, problem solvers, and complete tasks while being a stickler for the details. We also want a fun personality that enjoys getting results. The B2B Email Marketing Coordinator will be responsible for planning, executing, and optimizing email marketing campaigns targeted at our B2B audience consisting of retail partners, Advocates (brand ambassadors), players, and sponsored entities. This role requires a highly organized and tech-savvy individual who can manage automation tools, build effective email funnels, and ensure our messaging is engaging and aligned with our go-to-market strategy.
This is not a traditional marketing role; we need someone who thrives in technical execution, automation, and content distribution. The ideal candidate will be proficient in email marketing platforms such as BloomReach and MailChimp, capable of implementing email marketing best practices and committed to ramping up B2B communications through structured and automated workflows. This individual excels at cross-departmental communication as they will serve as the liaison between our Wholesale, Programs/Sponsorship, Marketing, and Creative teams.
Key Responsibilities:
Develop and Execute B2B Email Campaigns: Create, schedule, and optimize email campaigns to engage business partners and drive lead conversion
Manage Email Automation & Funnels: Set up and refine automated email sequences (drip campaigns) to nurture leads and enhance customer engagement
Leverage Email Marketing Platforms: Utilize tools like BloomReach and MailChimp to develop email templates, manage lists, and track performance metrics
Increase B2B Communication Frequency: Strategically scale up the volume of email outreach to maximize engagement while maintaining high deliverability rates
Ensure Content Accuracy & Optimization: Work with the creative team to refine email copy, improve visuals, and ensure all assets are up to date and aligned with brand standards
Maintain Creative Content: Work with the wholesale and programs/sponsorship team to create, maintain, update, and procure various digital and print resources such as product catalogs, program brochures, and POS merchandising materials
Create a B2B Marketing Channel Plan: Develop a strategic roadmap for email marketing efforts, outlining target audiences, messaging cadence, and conversion goals
Analyze & Optimize Performance: Monitor key performance indicators (KPIs) such as open rates, click-through rates, and conversions to continuously improve campaign effectiveness
Collaborate with the Marketing Team: Work closely with internal teams to align email marketing efforts with broader B2B marketing initiatives and sales strategies
Assist with Go-To-Market Strategy: Support product launches and promotional campaigns by integrating email marketing into the broader B2B marketing plan
Additionally, assist the wholesale and programs teams with the execution of the general Go-To-Market plan.
Qualifications & Skills:
2+ years of experience in email marketing, marketing automation, or related fields.Strong proficiency with email marketing platforms such as BloomReach and MailChimp or something similar
Experience setting up and managing drip campaigns and automated email funnels.Technical aptitude with a keen ability to automate, test, and optimize email workflows
Highly organized with strong attention to detail and the ability to manage multiple campaigns simultaneously
Solid understanding of B2B marketing funnels, lead nurturing, and customer segmentation
Familiarity with CRM tools and integrating email marketing with sales processes
Analytical mindset with the ability to interpret data and improve email performance based on insights
Strong written communication skills and ability to coordinate with designers and content creators.
Apply Now
Pickleball is the fastest growing sport in the US and Selkirk Sport is the market leader in manufacturing all things Pickleball! We are an agile company with a collaborative management style whose mission is to fuel Pickleball players’ obsession by creating a premier product ecosystem through a variety of brands.
This not only applies to delivering the foremost in creative excellence through high-performance equipment manufactured in the USA, but also in how Selkirk Sport strives to improve the Pickleball community through grass-roots programs, professional athlete sponsorship, and supporting local non-profits & schools. We look for people who are focused, tech-savvy, fast-paced, problem solvers, and complete tasks while being a stickler for the details. We also want a fun personality that enjoys getting results. The B2B Email Marketing Coordinator will be responsible for planning, executing, and optimizing email marketing campaigns targeted at our B2B audience consisting of retail partners, Advocates (brand ambassadors), players, and sponsored entities. This role requires a highly organized and tech-savvy individual who can manage automation tools, build effective email funnels, and ensure our messaging is engaging and aligned with our go-to-market strategy.
This is not a traditional marketing role; we need someone who thrives in technical execution, automation, and content distribution. The ideal candidate will be proficient in email marketing platforms such as BloomReach and MailChimp, capable of implementing email marketing best practices and committed to ramping up B2B communications through structured and automated workflows. This individual excels at cross-departmental communication as they will serve as the liaison between our Wholesale, Programs/Sponsorship, Marketing, and Creative teams.
Key Responsibilities:
Develop and Execute B2B Email Campaigns: Create, schedule, and optimize email campaigns to engage business partners and drive lead conversion
Manage Email Automation & Funnels: Set up and refine automated email sequences (drip campaigns) to nurture leads and enhance customer engagement
Leverage Email Marketing Platforms: Utilize tools like BloomReach and MailChimp to develop email templates, manage lists, and track performance metrics
Increase B2B Communication Frequency: Strategically scale up the volume of email outreach to maximize engagement while maintaining high deliverability rates
Ensure Content Accuracy & Optimization: Work with the creative team to refine email copy, improve visuals, and ensure all assets are up to date and aligned with brand standards
Maintain Creative Content: Work with the wholesale and programs/sponsorship team to create, maintain, update, and procure various digital and print resources such as product catalogs, program brochures, and POS merchandising materials
Create a B2B Marketing Channel Plan: Develop a strategic roadmap for email marketing efforts, outlining target audiences, messaging cadence, and conversion goals
Analyze & Optimize Performance: Monitor key performance indicators (KPIs) such as open rates, click-through rates, and conversions to continuously improve campaign effectiveness
Collaborate with the Marketing Team: Work closely with internal teams to align email marketing efforts with broader B2B marketing initiatives and sales strategies
Assist with Go-To-Market Strategy: Support product launches and promotional campaigns by integrating email marketing into the broader B2B marketing plan
Additionally, assist the wholesale and programs teams with the execution of the general Go-To-Market plan.
Qualifications & Skills:
2+ years of experience in email marketing, marketing automation, or related fields.Strong proficiency with email marketing platforms such as BloomReach and MailChimp or something similar
Experience setting up and managing drip campaigns and automated email funnels.Technical aptitude with a keen ability to automate, test, and optimize email workflows
Highly organized with strong attention to detail and the ability to manage multiple campaigns simultaneously
Solid understanding of B2B marketing funnels, lead nurturing, and customer segmentation
Familiarity with CRM tools and integrating email marketing with sales processes
Analytical mindset with the ability to interpret data and improve email performance based on insights
Strong written communication skills and ability to coordinate with designers and content creators.
Apply Now