AVP, Product Manager – Deposit Solutions
Chevron Federal Credit Union is one of the top-run credit unions in the country – and one of the largest, with $5 billion in assets. Yet our corporate culture is not stuffy: the Team Spirit Committee runs fun activities and charitable events throughout the year, and work-life balance, mutual respect, diversity, and providing a voice for every employee are all important to us. As you might imagine, we provide competitive pay and great benefits, including:
Bonus/incentives for all regular employees
401(k) with 8% company contribution
Medical, dental, and vision insurance for employees and dependents paid at 80%
PTO and paid sabbaticals
Tuition reimbursement
GENERAL SUMMARY
The AVP, Product Manager – Deposit Solutions is the strategic force behind member deposit growth and engagement. This role owns the full deposit product lifecycle, from campaign strategy and product innovation through marketing execution and performance optimization. As an AVP, this position is accountable for translating CFCU’s deposit strategy into detailed operational execution plans while providing frontline insights that shape deposit product direction. The position drives member balance growth, deepens member relationships, and directly contributes to credit union profitability through data-driven product management and cross-functional leadership. Accountability for outcomes is absolute—within this role’s scope and in contribution to Credit Union-wide objectives.
Position Duties & Functions
Strategy Translation & Execution
Translate VP/executive deposit strategy into detailed operational execution plans and roadmaps; provide frontline insights to ensure strategies are grounded in operational reality
Design and execute year-round deposit campaign strategy including CD promotions, seasonal campaigns, and checking/savings offers that drive member acquisition, balance growth, and retention
Own the deposit promotional calendar, offer design, multi-channel execution, and performance optimization to maximize ROI and member value
Advise on pricing strategy in partnership with Finance/ALCO; serve as the operational link between strategic pricing direction and deposit product execution
Connect deposit portfolio goals to Credit Union-wide objectives and enterprise priorities, ensuring departmental work advances the whole organization
Domain Expertise & Product Ownership
Serve as the organization’s subject matter expert on deposit products with hands-on technical capability; personally step in to solve problems, train others, and handle critical situations
Maintain comprehensive understanding of deposit product workflows, systems, regulatory requirements (Reg E, Reg DD, fee disclosures), and upstream/downstream dependencies
Lead new deposit product development and product refresh initiatives from concept through launch, including requirements definition, market research, cross-functional delivery, go-to-market strategy, enablement, and post-launch optimization to drive deposit utilization and interchange growth
Develop and optimize member lifecycle marketing journeys (onboarding, funding, engagement, renewal, win-back) that increase direct deposit adoption, checking product penetration, and long-term relationship value
Drive checking account penetration and primary account status through strategic initiatives that increase average balances and member engagement
Drive product enhancement for debit cards; drive debit card adoption and utilization
Partner with other departments to increase engagement for sticky products related to deposit products and payments including but not limited to direct deposit and digital engagement
Results & Accountability
Own measurable outcomes for all deposit product initiatives; take a player-coach approach—accountable for results while actively involved in execution; step in to drive work when needed
Monitor and optimize deposit portfolio health, campaign performance, and member behaviors through partnership with the Analytics team to build dashboards, conduct A/B tests, and translate insights into action
Analyze deposit mix, attrition patterns, and pricing effectiveness to develop and execute targeted retention programs, win-back campaigns, and balance optimization strategies
Lead the Deposit Steering Committee by setting agendas, driving decisions, tracking actions, escalating blockers, and ensuring cross-functional alignment on deposit strategy and performance
Identify and execute compliant, member-friendly non-interest income opportunities related to deposit products and services (fees, interchange, digital wallet adoption) while monitoring complaint rates and member satisfaction
Communication & Cross-Functional Leadership
Communicate clearly and concisely with executive-level stakeholders and cross-functional teams; present deposit strategy and performance results with data-driven substance and confidence
Escalate blockers, risks, and issues appropriately and in a timely manner; identify and engage stakeholders proactively without passing accountability upward
Seek feedback actively to improve performance; remain open-minded and collaborative across functions
Provide developmental coaching and timely, constructive feedback to direct reports or project team members as applicable
Other duties as assigned
POSITION REQUIREMENTS
EXPERIENCE and EDUCATION
Bachelor’s degree in Marketing, Business, Finance, or related field required
8+ years of product management or product marketing experience in financial services, preferably with deposit products
Proven track record of driving measurable growth through marketing campaigns and product innovations; demonstrated results accountability, not just activity
Deep, hands-on understanding of deposit products, pricing strategies, regulatory requirements (Reg E, Reg DD, fee disclosures), and competitive dynamics
Experience leading cross-functional initiatives and influencing stakeholders without direct authority
Credit union or community banking experience strongly preferred
KNOWLEDGE and SKILLS
Strong analytical skills plus customer journey orchestration; ability to personally dig into data and translate insights into action
Strategic thinking balanced with tactical, hands-on execution and attention to detail
Knowledge of research methodologies, experimentation frameworks, and test-and-learn approaches
Understanding of digital banking ecosystems, mobile app engagement, and digital wallet adoption strategies
Excellent presentation and communication skills for executive-level stakeholders and cross-functional teams; clear, concise, and confident communicator
Project management capabilities with ability to manage multiple concurrent initiatives and competing priorities while maintaining full ownership of results
Ability to write and speak effectively in English using correct spelling and grammar.
Basic math skills including the ability to compute rates, ratios, and percentages using a 10-key.
Proficient in the use of basic applications in a Windows-based environment, including Outlook, Word, and Excel. Moderate keyboard skills at 40 wpm.
Excellent customer service skills.
COMPETENCIES
Ability to learn quickly and adapt to change; ability to quickly learn specialized applications and systems.
Initiative and self-direction.
Ability to effectively communicate and collaborate with people at all levels.
Sound problem-solving and decision-making ability, including the ability to prioritize.
Ability to understand and align with our core competencies through daily projects and tasks:
Growth Mindset
Diversity & Inclusion
Communication
Change Ready Leadership
Responsibility
Problem Solving
Tech & Data Savvy
CU Business Acumen
PHYSICAL DEMANDS
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Work involves extensive use of computers, up to eight hours per day. Appropriate vision, dexterity, and other physical abilities are required.
May include occasional pushing, pulling, or carrying objects weighing up to 20 pounds.
Must be able to speak and present on the telephone and/or through digital means of communication, including but not limited to Zoom/Teams/or other video technologies.
We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
SALARY AND BENEFITS:
Salary is based on qualifications and geographical location (Zone). Benefit information can be located on our Careers page here: https://www.chevronfcu.org/about-us/careers
Zone 1: $102,176.00 - $140,492.00
Zone 2: $92,980.16 - $127,847.72
Zone 3: $85,827.84 - $118,013.28
Zone 4: $81,740.80 - $112,393.60
EQUAL EMPLOYMENT OPPORTUNITY STATEMENT:
Chevron Federal Credit Union (CFCU) is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, veteran status, disability, sexual orientation, gender identity, or any other protected status. CFCU participates in E-Verify.
If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at 800-232-8101 for assistance.
CFCU Is CPRA Compliant for California Employees and Applicants, to review the Notice at Collection, click here. To submit a request, please refer to the Careers page for the CPRA Request Form.
#LI-AK1 #LI-REMOTE
Apply Now
Bonus/incentives for all regular employees
401(k) with 8% company contribution
Medical, dental, and vision insurance for employees and dependents paid at 80%
PTO and paid sabbaticals
Tuition reimbursement
GENERAL SUMMARY
The AVP, Product Manager – Deposit Solutions is the strategic force behind member deposit growth and engagement. This role owns the full deposit product lifecycle, from campaign strategy and product innovation through marketing execution and performance optimization. As an AVP, this position is accountable for translating CFCU’s deposit strategy into detailed operational execution plans while providing frontline insights that shape deposit product direction. The position drives member balance growth, deepens member relationships, and directly contributes to credit union profitability through data-driven product management and cross-functional leadership. Accountability for outcomes is absolute—within this role’s scope and in contribution to Credit Union-wide objectives.
Position Duties & Functions
Strategy Translation & Execution
Translate VP/executive deposit strategy into detailed operational execution plans and roadmaps; provide frontline insights to ensure strategies are grounded in operational reality
Design and execute year-round deposit campaign strategy including CD promotions, seasonal campaigns, and checking/savings offers that drive member acquisition, balance growth, and retention
Own the deposit promotional calendar, offer design, multi-channel execution, and performance optimization to maximize ROI and member value
Advise on pricing strategy in partnership with Finance/ALCO; serve as the operational link between strategic pricing direction and deposit product execution
Connect deposit portfolio goals to Credit Union-wide objectives and enterprise priorities, ensuring departmental work advances the whole organization
Domain Expertise & Product Ownership
Serve as the organization’s subject matter expert on deposit products with hands-on technical capability; personally step in to solve problems, train others, and handle critical situations
Maintain comprehensive understanding of deposit product workflows, systems, regulatory requirements (Reg E, Reg DD, fee disclosures), and upstream/downstream dependencies
Lead new deposit product development and product refresh initiatives from concept through launch, including requirements definition, market research, cross-functional delivery, go-to-market strategy, enablement, and post-launch optimization to drive deposit utilization and interchange growth
Develop and optimize member lifecycle marketing journeys (onboarding, funding, engagement, renewal, win-back) that increase direct deposit adoption, checking product penetration, and long-term relationship value
Drive checking account penetration and primary account status through strategic initiatives that increase average balances and member engagement
Drive product enhancement for debit cards; drive debit card adoption and utilization
Partner with other departments to increase engagement for sticky products related to deposit products and payments including but not limited to direct deposit and digital engagement
Results & Accountability
Own measurable outcomes for all deposit product initiatives; take a player-coach approach—accountable for results while actively involved in execution; step in to drive work when needed
Monitor and optimize deposit portfolio health, campaign performance, and member behaviors through partnership with the Analytics team to build dashboards, conduct A/B tests, and translate insights into action
Analyze deposit mix, attrition patterns, and pricing effectiveness to develop and execute targeted retention programs, win-back campaigns, and balance optimization strategies
Lead the Deposit Steering Committee by setting agendas, driving decisions, tracking actions, escalating blockers, and ensuring cross-functional alignment on deposit strategy and performance
Identify and execute compliant, member-friendly non-interest income opportunities related to deposit products and services (fees, interchange, digital wallet adoption) while monitoring complaint rates and member satisfaction
Communication & Cross-Functional Leadership
Communicate clearly and concisely with executive-level stakeholders and cross-functional teams; present deposit strategy and performance results with data-driven substance and confidence
Escalate blockers, risks, and issues appropriately and in a timely manner; identify and engage stakeholders proactively without passing accountability upward
Seek feedback actively to improve performance; remain open-minded and collaborative across functions
Provide developmental coaching and timely, constructive feedback to direct reports or project team members as applicable
Other duties as assigned
POSITION REQUIREMENTS
EXPERIENCE and EDUCATION
Bachelor’s degree in Marketing, Business, Finance, or related field required
8+ years of product management or product marketing experience in financial services, preferably with deposit products
Proven track record of driving measurable growth through marketing campaigns and product innovations; demonstrated results accountability, not just activity
Deep, hands-on understanding of deposit products, pricing strategies, regulatory requirements (Reg E, Reg DD, fee disclosures), and competitive dynamics
Experience leading cross-functional initiatives and influencing stakeholders without direct authority
Credit union or community banking experience strongly preferred
KNOWLEDGE and SKILLS
Strong analytical skills plus customer journey orchestration; ability to personally dig into data and translate insights into action
Strategic thinking balanced with tactical, hands-on execution and attention to detail
Knowledge of research methodologies, experimentation frameworks, and test-and-learn approaches
Understanding of digital banking ecosystems, mobile app engagement, and digital wallet adoption strategies
Excellent presentation and communication skills for executive-level stakeholders and cross-functional teams; clear, concise, and confident communicator
Project management capabilities with ability to manage multiple concurrent initiatives and competing priorities while maintaining full ownership of results
Ability to write and speak effectively in English using correct spelling and grammar.
Basic math skills including the ability to compute rates, ratios, and percentages using a 10-key.
Proficient in the use of basic applications in a Windows-based environment, including Outlook, Word, and Excel. Moderate keyboard skills at 40 wpm.
Excellent customer service skills.
COMPETENCIES
Ability to learn quickly and adapt to change; ability to quickly learn specialized applications and systems.
Initiative and self-direction.
Ability to effectively communicate and collaborate with people at all levels.
Sound problem-solving and decision-making ability, including the ability to prioritize.
Ability to understand and align with our core competencies through daily projects and tasks:
Growth Mindset
Diversity & Inclusion
Communication
Change Ready Leadership
Responsibility
Problem Solving
Tech & Data Savvy
CU Business Acumen
PHYSICAL DEMANDS
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Work involves extensive use of computers, up to eight hours per day. Appropriate vision, dexterity, and other physical abilities are required.
May include occasional pushing, pulling, or carrying objects weighing up to 20 pounds.
Must be able to speak and present on the telephone and/or through digital means of communication, including but not limited to Zoom/Teams/or other video technologies.
We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
SALARY AND BENEFITS:
Salary is based on qualifications and geographical location (Zone). Benefit information can be located on our Careers page here: https://www.chevronfcu.org/about-us/careers
Zone 1: $102,176.00 - $140,492.00
Zone 2: $92,980.16 - $127,847.72
Zone 3: $85,827.84 - $118,013.28
Zone 4: $81,740.80 - $112,393.60
EQUAL EMPLOYMENT OPPORTUNITY STATEMENT:
Chevron Federal Credit Union (CFCU) is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, veteran status, disability, sexual orientation, gender identity, or any other protected status. CFCU participates in E-Verify.
If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at 800-232-8101 for assistance.
CFCU Is CPRA Compliant for California Employees and Applicants, to review the Notice at Collection, click here. To submit a request, please refer to the Careers page for the CPRA Request Form.
#LI-AK1 #LI-REMOTE
Apply Now