Audience Growth Strategist (Social + Analytics)

Audience Growth & Distribution Strategist (Analytics-Led) Overview GODMOTHERS is a cultural platform focused on women shaping AI, ethics, and policy. We publish high-quality editorial content and run clearly defined, repeatable social series across Instagram and LinkedIn. Our challenge is not content quality. It is distribution, audience targeting, and reach. We are seeking an analytics-led Audience Growth & Distribution Strategist for a short, fixed-fee engagement to audit our existing performance and design a clear, data-driven growth framework. This role is strategy and analysis focused. It is not a content creation or social media management role. Scope of Work (Core Deliverables) Phase 1: Performance Audit Analyse existing Instagram and LinkedIn content (6+ months) Identify which posts and series are performing and why Assess reach, saves, shares, profile visits, and engagement patterns Diagnose why certain posts (e.g. university-focused content) outperform others Phase 2: Audience Mapping Identify key audience clusters (e.g. students, early-career women, researchers, institutions) Map where these audiences are active and how they discover content Clarify what content formats drive follows vs saves vs shares Phase 3: Benchmarking Compare performance against relevant peer platforms Identify gaps in distribution, format usage, and sequencing Distinguish content quality from distribution inefficiencies Phase 4: Strategy & Framework Deliver a clear 90-day audience growth and distribution framework Recommend posting structure and sequencing (Jan–Feb focus) Define what to double down on, what to stop, and what to test Provide KPIs and success metrics aligned to audience connection (not vanity followers) Apply tot his job