Associate Product Manager - Demand Generation o SEO

Farfetch is a leading global marketplace for the luxury fashion industry. The Farfetch Marketplace connects customers in over 190 countries and territories with items from more than 50 countries and over 1,400 of the world’s best brands, boutiques, and department stores, delivering a truly unique shopping experience and access to the most extensive selection of luxury on a global marketplace.TECHNOLOGYWe're on a mission to build end-to-end products and technology that powers the an incredible e-commerce experience for luxury customers everywhere, understanding the motivations and needs of our customers and partners, to designing and testing hypotheses, to creating industry-leading experiences for luxury customers.THE ROLE (parental leave cover > Porto or Lisbon based)We're looking for an Associate Product Manager within the Marketing area, reporting to the Head of Product. The Membership & Marketing subdomain's mission is to build rich and long lasting relationships with its users during its lifecycle with FARFETCH and across various customer tiers. Our area also supports Marketing acquisition (through Paid and Organic Channels) and retention channels (including CRM) via segmentation and personalization strategies. WHAT YOU'LL DO Assist in the development and execution of product strategies and roadmaps.Conduct market research and competitive analysis to identify opportunities.Collaborate with analytics, engineering and design teams to define product requirements and build the Product Development RoadmapWork with stakeholders to gather and document customer needs and feedback.Support the prioritization of product features based on business goals and customer impact.Monitor and analyze product performance metrics to inform decision-making.Assist in go-to-market planning and execution in partnership with marketing and trade teams.Help coordinate experiments and product launches, including training materials and internal documentation.Stay up to date with industry trends and emerging technologies. WHO YOU ARE You are proactive, have excellent communication and collaboration abilities as well as strong analytical and problem-solving skills.Interested and knowledgeable about digital marketing products (including SEO, Google - Google Merchant Center, Google Shopping, etc - , Meta and other Martech and affiliate products and platforms) and consumer-facing digital products (websites, apps), the metrics that inform those products and related industry trends.You can understand and discuss technical Analytical and Martech concepts.Passionate about understanding and solving customer needs and problems.You can assimilate, sort through, and aggregate information.Aware of the luxury market.Proficient in tools such as Jira, Confluence, Google Analytics, or similar.Proficient in English. REWARDS & BENEFITS Training opportunities and free access to UdemyFlexible benefits program. EQUAL OPPORTUNITIES STATEMENT Farfetch is an equal opportunities employer ensuring that all applicants are treated equally and fairly throughout our recruitment process. We are determined that no applicant experiences discrimination on the basis of sex, race, ethnicity, religion or belief, disability, age, gender identity, ancestry, sexual orientation, veteran status, marriage and civil partnership, pregnancy and maternity, or any other basis prohibited by applicable law. SCAM DISCLAIMER It has come to our attention that there may be fraudulent activities involving individuals or organizations falsely claiming to represent Farfetch in order to attract candidates to a SCAM. Please be aware that Farfetch does not conduct recruitment processes through messaging apps or any unofficial communication channels, other than our official careers website. Additionally, Farfetch will never ask candidates for any form of payment during the recruitment process.

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